M&T Bank’s Growth Marketing team is seeking a highly motivated and experienced senior manager to lead the Customer Engagement & Retention Marketing team. This role is responsible for leading strategies that deepen customer relationships, increase product adoption, and drive long-term loyalty. This position combines strategic leadership with hands-on execution, overseeing lifecycle marketing initiatives such as onboarding, engagement, lead management, cross-sell, and retention programs.
The ideal candidate is data driven and customer centric, with a deep understanding of customer life cycle marketing, data drive personalization and omni channel marketing. The role requires collaboration across product, marketing, and channel teams.
Primary Responsibilities:- Strategic Leadership: Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
- Team Development: Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
- Lifecycle Marketing: Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
- Personalization & Segmentation: Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
- Campaign Execution: Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
- Performance Optimization: Establish KPIs, monitor results, and apply insights to continuously improve programs.
- Cross-Functional Collaboration: Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
- Resource Management: Understand team capacity and throughput; collaborate with leadership on resource allocation.
- Compliance & Risk Management: Ensure all campaigns adhere to regulatory standards and internal risk policies.
- Thought Leadership: Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
- Quality Control: Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Leads a team of individual contributors.
Education and Experience Required:Bachelor's Degree
7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
2 years managerial experience
Proven experience in customer engagement, retention, or lifecycle marketing.
Demonstrated ability to develop talent and manage team performance.
Strong analytical skills and experience with data-driven decision-making.
Ability to resolve escalated issues and complex problems independently.
Senior-level technical expertise and independent judgment in area of responsibility.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $107,500.00 - $179,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.LocationBuffalo, New York, United States of AmericaTop Skills
What We Do
M&T Bank is a multi-state community-focused bank serving New York, Maryland, New Jersey, Pennsylvania, Delaware, Connecticut, Virginia, West Virginia and Washington, D.C. Founded in 1856, the company provides banking, investment, insurance and mortgage financial services to more than 3.6 million consumer, business and government clients.
