Marketing Manager – CRM Lead [Account-based Marketing], Resources, APAC

Job Description

Overview:
What we once called account-based marketing, at Accenture we refer to as client relationship marketing (CRM). Day in and day out, our Client Relationship Marketing (CRM) team is building and deepening relationships with a core group of clients across select industries to enhance Accenture’s reputation to create 360° value. If you are a curious, creative and data-driven marketer, we want you to join our CRM team!  In this role you will be empowered to elevate client perception, relevance and brand affinity amongst selected target audiences in the Resources sector (including energy, natural resources and utilities), establishing Accenture as the unrivalled leader in Reinvention and the trusted partner for our clients.  You will leverage data, insights, and advance tools to drive results and maximise ROI.

Job Description:
As a CRM Manager, you are entrusted with creating and implementing highly effective CRM engagement strategies for a select portfolio of medium to heavy accounts. You will work alongside account and industry leadership teams – and your M+C peers - to bring the best of Accenture to a defined audience. You’ll use data to show and optimize your work, and you will collaborate seamlessly with peers and team Captain to maximise your impact.

You may also be a People Lead, empowering and coaching a future CRM Lead.

You exemplify client-centricity. You listen to, and advocate for, clients and their experience. You always do the right thing. You lead with excellence, confidence, and humility. You act as a true partner, one who champions collaboration. You are a data driven, modern marketer who wants to a part of a newly created Client Relationship Marketing team.

And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations. 
 

Responsibilities:

• Creating and delivering fully integrated marketing and communication strategies for 2-4 Resources APAC clients.

• Building and executing individual client relationship plans.

• Demonstrating a clear vision for the accounts, aligning strategies and goals for business growth.

• Developing strong business intimacy with client teams, understanding their needs and providing tailored solutions.

• Demonstrating deep Client & Industry knowledge.

• Managing high quality, client-centric marketing programs, including: strategy and messaging; engagement journeys; content curation and customization; event experiences; best practice use of LinkedIn; and helping win key pursuits.

• Leading strategic and decision-making discussions with account leadership, account teams and local industry leadership, understanding their priorities and the broader business context, and shaping your plans accordingly.

• Mastering essential tools like SynOps for M&C including M+C Plan, MMS, Monday, Writer, LinkedIn Sales Navigator.

• Measuring performance against agreed-upon success measures, using feedback loops for continuous improvement.

Job Qualifications:

• Bachelor’s Degree holder

• Must have at least 7 years of hands-on experience in Marketing, preferably in professional services or B2B organization

• Strong business acumen or experience in the Resources Industry

• Account based marketing or pursuit/deal-based marketing experience is an advantage

• Experience in Campaign management, Deliverable development and measurement and reporting and demonstrable experience in using different channels, including social media, email and direct mail.

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up is an advantage

• Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator is an advantage

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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