Job Summary:
The Canadian Program Marketing Manager is responsible for developing and executing strategic marketing initiatives tailored to the Canadian market. This role ensures alignment with Bass Pro Shops’ brand standards while adapting campaigns to national preferences, regulations, and customer behaviors.
Key Responsibilities:
- Lead the development and oversight of the omni-channel marketing plan for Canadian marketing programs through effective collaboration with key merchandising, marketing and channel stakeholders
- Lead cross-functional communication processes to ensure resources are aligned across stakeholders to deliver quality execution of marketing campaigns
- Manage campaign performance and key metrics, providing regular reporting and optimization recommendations to leadership.
- Parter with brand and creative leaders to lead the development of brand management standards that strengthen our company and product brands positioning in the marketplace.
- Collaborate with Canadian retail, merchandising, and eCommerce teams to support all campaigns including product launches, promotions, and seasonal events.
- Analyze and communicate market trends, customer insights, and competitive activity to inform strategy.
- Manage relationships with Canadian relevant agencies, and vendors.
- Ensure compliance with Canadian advertising standards and bilingual (English/French) requirements where applicable.
- Support community engagement and conservation initiatives in Canada.
- Provide leadership development including coaching, accountability and recognition to team of direct reports and partners
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 8+ years of marketing experience, preferably in retail or consumer goods.
- Strong understanding of Canadian market dynamics and cultural nuances.
- Experience with digital marketing platforms, CRM tools, and analytics.
- Excellent project management and communication skills.
- Bilingual (English/French) preferred.
Preferred Attributes:
- Passion for outdoor recreation and conservation.
- Experience working in multi-national company environments.
- Familiarity with Canadian retail regulations and consumer behavior.
Bass Pro Shops & Cabela’s welcomes applications from people with disabilities.
Accommodations are available upon request during the assessment and selection process.
Benefits- Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Fun work environment
- Competitive wages
- Excellent benefits
- Unlimited career advancement opportunities
- Bass Pro Cares Fund
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- 8+ years of marketing experience, preferably in retail or consumer goods
- Strong understanding of Canadian market dynamics and cultural nuances
- Experience with digital marketing platforms, CRM tools, and analytics
- Excellent project management and communication skills
- Bilingual (English/French) preferred
Bass Pro Shops Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bass Pro Shops and has not been reviewed or approved by Bass Pro Shops.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA/FSA options and an advertised employer HSA credit for eligible plans. Wellness programs plus life and disability insurance provide additional coverage.
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Leave & Time Off Breadth — Paid vacation, sick time, and holiday pay are available for eligible team members. Hourly employees have seen enhancements to early‑tenure paid time off in recent updates.
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Wellbeing & Lifestyle Benefits — Substantial merchandise discounts and savings at company restaurants, resorts, and attractions are a standout perk. A hardship fund offers one‑time grants for qualified needs.
Bass Pro Shops Insights
What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
