Marketing Manager - Canada

About This Opportunity

This is a foundational role supporting the growth of Samyang Canada, playing a key part in expanding our presence in the Canadian market. While this position is posted on the Samyang America careers page, the selected candidate will be employed by the Canadian entity and subject to applicable Canadian employment laws and benefits.

Location & Work Model

Candidates must be able to travel to the Greater Toronto Area. This role will begin remotely and transition to a hybrid work model once our Toronto office opens.

Position Summary: 

Join Samyang Canada and guide the prominence of influential brands like Buldak, Tangle, and MEP. Numerator recently named Buldak Ramen as the top brand among Generation Alpha – now you have the chance to build on that momentum! 

The Marketing Manager will lead Samyang Canada’s national marketing strategy and execution with particular focus on Field and Shopper Marketing. This role is critical to unlocking the company’s largest brand building initiatives by driving awareness and conversion. The ideal candidate is a commercially sharp, execution-oriented marketing leader with deep experiential expertise and a strong track record of accelerating innovative product assortments in fast-moving CPG categories.

Key Responsibilities:

• Own and lead national marketing strategy with guidance and support from the Samyang America + global teams.

• Increase national awareness and drive shopper visits to our partner retail banners

• Lead marketing plans for new SKU rollouts, innovation launches, and support seasonal program execution across key retailers. 

• Manage field marketing initiatives to create regionalized brand experiences for our relevant demographics

• Ensure consistent, high-quality representations of our brand and communication strategies. 

• Partner with cross-functional teams to improve overall insights, reporting, and conversion

• Support eCommerce sales strategies with marketing specific insights and key performance indicators 

• Maintain best-in-class communication between Samyang Canada, Samyang America, and Samyang Global

Requirements:

• 7+ years of experience in CPG marketing 

• Direct experience formulating and managing campaigns at national level. 

• Demonstrated success driving awareness and conversion 

• Strong understanding of field marketing and shopper marketing strategy and execution

• Excellent negotiation, communication, and relationship management skills. 

• Data-driven mindset with capability to interpret complex datasets and make quick adjustments when needed.

• Proven ability to operate in fast-paced, high-growth, entrepreneurial environments.

• Willingness to travel within the territory as needed (40-50%)

Preferred:

• Experience working in CPG foods, with particular focus on instant noodles, pasta, or other high-velocity grocery categories.

• Deep brand building savvy—understanding operational nuances, decision-making rhythms, and multi-channel levers.

• Commercially sharp with a strong sense of ownership and accountability for results.

• High execution orientation with the ability to translate strategy into measurable, in-store impact.

• Strategic, collaborative, and comfortable influencing cross-functional and retailer partners.

• Proactive problem-solver with strong organization, communication, and prioritization skills.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.