Marketing Manager- Canada and LATAM

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

Location: Miami or New York City (onsite)
Base Salary: $99,000-144,000

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Who We Are:

X is where the public gathers to live its life in real-time. Over half a billion people come to X every month to share what they care about. From sports to music, technology to business, these are the communities and conversations that drive the public discourse. 

We’re on a mission to make X the world’s most accurate information source and a global town square for communication. X’s business marketing team connects advertisers to our unique platform and audience through marketing strategies, content, and sales enablement that demonstrates the value of X. A marketer on X wears many hats; including but not limited to, event and project manager, producer, strategist, storyteller and marketer focused on creating seamless and innovative experiences that bring the X brand to life.

Who You Are:

We are looking for a strong CanLATAM marketing manager who approaches every task with a creative mindset, attention to detail and a can-do attitude. This role will work cross-functionally with various internal organizations to meet overarching business objectives. This role is crucial in ensuring X events and experiences thrive and drive impact across CanLATAM. In addition to speaking Spanish and Portuguese, you must have integrity and be willing to roll up your sleeves for anything and everything. Ability to juggle multiple projects simultaneously is a MUST. 

What You'll Do:

You will be responsible for developing and implementing the Marketing Strategy across CanLATAM to inspire and attract brands to X and convert them into advertisers. You are results driven. You have a long term vision and are passionate about creativity.

• Help inform the Business Marketing Strategy for CanLATAM and transform this into a comprehensive detailed and actionable Marketing Plan that is aligned with our sales team, their challenges and opportunities. 

• Execute the marketing plan in collaboration with our sales and sales support teams to drive advertiser adoption of our platform.

• Plan and execute campaigns, content, events, marketing initiatives and B2B education programs that will maximize industry revenue growth; focus on why X is relevant and how best to use the platform to meet marketing objectives.

• Manage our creative, content and events agencies, ensuring creativity and effectiveness within our brand guidelines, deliver within agreed deadlines and to clear objectives. 

• Develop and execute scaled marketing campaigns (email and paid) and maintain events calendar. 

• Collaborate with global marketing, local sales, product, research, and external partners to align on holistic marketing strategy and execution.

Who You Are:

• A passionate and positive team player who is eager to learn and collaborate

• A fast-learner, who can quickly adapt to new tools and systems

• A self-starter, scrappy and hands-on

• A creative problem solver who is calm under pressure

• An effective communicator who takes direction well

• Someone who thrives in a fast-paced, always changing, environment 

• A multi-tasker who is able to support multiple leads on projects with competing priorities 

• Able to guide/influence others in making appropriate decisions that can impact the team

• High degree of accuracy, strong timeline management, follow-through and attention to detail

• A knack for creating content that has a good balance between thought-leadership and marketing

Requirements:

• Spanish and Portuguese 

• 6+ years of relevant business and industry experience

• Experience working in LATAM Market

• Strong Digital Marketing and/or Social Media ecosystem understanding

• Experience working cross-functionally with diverse stakeholders

• Proven track record of developing and executing events and content marketing with measurable results

• Experience managing external partners and vendors 

• Commitment to quality, accuracy and consistency including adherence to brand standards

• Exceptional project management skills