World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This opportunity would be with Tools for Humanity.
Location: Sao Paolo, Brazil
About the Team:
This role sits in-between the Global Marketing team and the Market Operations team.
The Marketing and Communications team is responsible for the reputation, brand, and growth of all TfH products along with the TfH brand itself. Tasked with the creation and management of TfH’s marketing and communications efforts, the team oversees everything from earned media and branding to content creation. In addition, the team has been contracted by the World Foundation to advise and lead the reputation, brand and community the Foundation is creating to grow the World protocol.
The Market Operations team oversees the launch strategy and deployment of World across all markets. This team deploys and manages all orbs worldwide and serves as the primary point of contact for local Operators. This team is responsible for effectively onboarding active users to World. Overall, the Market Operations team is on the frontlines of Tools for Humanity’s ambitious mission of global, inclusive, and rapid distribution of the World token.
About the Opportunity:
The Marketing Manager is responsible for developing and executing on-the-ground marketing campaigns to drive signups, help grow community, increase brand awareness, and elevate the user verification experience. World is a ground up movement, and this role works to make marketing intimate, immediate, and relevant to the people we are here to serve. Reports to General Manager, Brazil and works closely with the global marketing team to develop and execute the longer-term Marketing and Brand Development strategy for Brazil.
The ideal candidate is highly self-directed, creatively motivated, and has strong experience in marketing strategy, strategic planning, benchmarking against objectives, as well as driving executive-level communications and stakeholder management.
In this role you’ll be responsible for
- Driving awareness and positive brand sentiment that inspires app downloads and reservation sign-ups
- Creating, developing, and implementing comprehensive marketing roadmap which capture locally important insights, tangible go-to-market strategies, including all relevant platforms
- Partnering with Market Managers and cross functional stakeholders to drive the development, execution and continuous improvement of World’s post expansion strategy
- Connecting global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies
- Organizing and managing community events - shape the local voice of the project, working closely with Community Specialists
- Maintaining the World creative standard and strategic integrity in every execution.
About You:
- 5+ years of relevant experience in marketing / creative strategy, strategic consulting, business development, corporate strategy or related fields- ideally in a fast-growing tech space or/and fashion/high-end consumer brands
- You’re a go-getter; someone creative and eager to innovate, to test,fail, learn and evolve
- You navigate through complexity to achieve results. You pull together diverse individuals with different interests to drive critical processes
- You have a solid track record of achievement - e.g. worked in a top tier company/startup, have quickly assumed responsibilities or impacted results
- You are fully fluent in Portugese and English
- You show a strong understanding of local culture, communities, and the best ways to reach them
What We Do
Headquartered in Germany, Tools for Humanity is a global software and hardware development company building the tools to bring blockchain and digital identity technologies and products to billions of people, including by contributing to the development and growth of the Worldcoin ecosystem and other projects.
