Job Summary:
The Marketing Manager, Brand Partnerships will play a leadership role in managing and growing iHerb’s Brand Partnership Marketing efforts. This position is instrumental in developing and maintaining iHerb’s vendor relationships and will work closely with Marketing and Merchandising teams to create and execute custom marketing strategies, campaigns, and promotions for iHerb’s top brands.
Job Expectations:
- Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis
- Manage initiatives and day-to-day execution by working cross-functionally with our marketing (promotions, international, influencers, social media, operations, paid etc.) and merchandising teams
- Improve and increase co-op initiatives, vendor-driven marketing budgets, and the overall program
- Support the Marketing team to monitor KPIs such as website traffic, top-of-funnel conversions, ad performance, and revenue from co-op campaigns
- Perform analysis on key business metrics to evaluate success and identify growth opportunities
- Competitive landscape/marketing plan analysis for vendors
- Prepare presentations for vendor meetings and executive reviews
- Oversee and facilitate team's deadlines, deliverables, and processes to ensure successful, on-time co-op campaign execution
Knowledge, Skills and Abilities:
Required:
- Knowledgeable of various Marketing strategies and tactics and able to speak to the department's capabilities
- Highly organized and able to manage multiple tasks and projects simultaneously with high efficiency and strong project management skills
- Proven experience in negotiating with vendors and partners to achieve mutually beneficial outcomes
- Strong understanding of brand development and the ability to create strategies that enhance brand presence and growth
- Proficient in building out Google Slides presentations that are succinct, visually appealing, and aligned with brand guidelines; and comfortable with presenting to vendors and executives
- Strong ability to perform detailed analysis of business metrics to drive informed decision-making
- Excelled interpersonal and communication skills to work effectively with cross-functional teams
- Comfortable performing in a very high-pressure, deadline-driven environment
- Strong attention to detail and excellent proofreading abilities
- Self-directed and self-motivated with the ability to work as part of a team and independently
Equipment Knowledge:
- High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Experience with Asana or similar project management platforms
Experience Requirements:
Generally requires a minimum 5-7+ years of Marketing experience, preferably in Partnership Marketing, Media Planning, Paid Media/Digital Advertising, Project Management within Marketing or similar
Education Requirements:
Bachelor’s degree in Marketing or other related field or a combination of education and equivalent work experience
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Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:
$77,234—$147,446 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Top Skills
What We Do
iHerb is the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products.
For more than 28 years, we’ve been making it simple for customers all over the world to purchase the highest quality health and wellness products. From supplements to skincare to grocery items, we ship over
50,000 products, from over 1,800 brands to more than 180 countries, and we’re proud to provide the very best value.
Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. This belief will continue to guide us as we endeavor to make our mission a reality.
As we are continuously innovating and expanding, we are committed to bringing the best in health and wellness products around the world, and offering our people exciting opportunities to build long-term careers.
Why Work With Us
Our Shared Values: Our values define what we believe in as a collective, and help us work together to achieve our mission.
Focus on the Customer - Empower our People - Be Entrepreneurial & Pivot Quickly - Embrace Diversity & Inclusion - Strive for Simplicity
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