Marketing Manager, Brand Integration

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Position Overview: The Brand Integration Manager will be part of the Brand Enablement team within the Global Brand Management organization. This role is responsible for implementing brand enablement strategies primarily supporting non-card-based payments, working closely with internal stakeholders, clients, and partners.

• Implement brand enablement strategies for Emerging (such as Tap to Phone, Visa Direct, Visa Flex, Visa Payment Passkey, Visa Tokens and Click to Pay) and Non-Card Payments (Visa Account to Account Payments, Agentic Commerce and Crypto)​ and non-card based payments (including A2A & Visa Direct, VAS, etc.), focused on ensuring the quality and consistency of branding by Visa, clients, and partners.​

• Develop, implement, and continuously optimize stakeholder engagement, approval, and exception processes​

• Recommend development and revisions of brand standards and guidelines.​

• Develop and deliver stakeholder enablement assets, including training, communications, guides, and tools to ensure proper brand usage​

• Work with regional teams to conduct regular assessments of brand integration (i.e., branding in UI/UX, product integration, etc.), develop non-compliance reports and action plans to deliver to client teams for remediation, and lead enforcement efforts to drive client and partner compliance to brand standards and guidelines​

• Monitor and report on key enablement metrics (number of successful integrations, exceptions granted, other) building and reporting on insights to continually improve brand performance.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Preferred Qualifications:
6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
Bachelor's degree in Marketing, Business, or a related field.​
3+ years of experience in brand management, marketing, or a related field.​
Strong understanding of brand strategy and implementation in digital payments and branding.
Excellent communication and interpersonal skills.​
Ability to work collaboratively with cross-functional and regional teams.​
Strong project management skills and attention to detail.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,300 to 191,800 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.