Marketing Manager, Brand Creative

Posted 2 Days Ago
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Fairhaven, MA, USA
In-Office
87K-135K Annually
Senior level
Fashion • Retail • Manufacturing
The Role
Leads Brahmin’s brand creative across campaigns, eCommerce, retail, wholesale, social, photography, video, and print. Oversees concept development, art direction, production, product imagery, brand guidelines, agencies, budgets, and asset delivery. Manages and develops a three-person creative team while partnering cross-functionally to connect brand storytelling with customer insights and commercial performance.
Summary Generated by Built In

ABOUT US

For over 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. Our croc-embossed Melbourne leather has been our signature since our start in 1982 and is well-loved for its one-of-a-kind texture. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality. Then we hit the road to source the finest materials from around the globe. Be a part of our Marketing team to lead the creative that brings our brand and product stories to life across every customer touchpoint, ensuring we deliver the highest quality products that stand the test of time.


ABOUT THE TEAM

Our Marketing team is a close-knit, collaborative group that turns Brand and Design inspiration into campaigns, content and experiences our customers love. The Marketing Manager, Brand Creative, reports to the Director of Marketing and leads a team of 3 direct reports, daily partnering eCommerce, Retail, Wholesale and DTC. This role is considered hybrid, with the ability to work in person at our corporate headquarters, located in Fairhaven, MA.

 

YOUR IMPACT

Brahmin is seeking a consumer- and culture-obsessed Marketing Manager, Brand Creative to turn Brand inspiration and business objectives into compelling creative across every customer touchpoint. This hands-on leader will guide concept development, art direction, design and production, bringing Brahmin's distinctive color, signature textures and craftsmanship to life. This opportunity balances a strong Brahmin Brand point of view with marketing and commercial priorities, creating work that deepens loyalty among existing customers and introduces Brahmin to new audiences, while building and developing a creative team that can deliver that work at a consistently high standard.


WHAT YOU’LL OWN


  • In partnership with the Marketing Director, play a key role in seasonal Brand campaigns that translate Brand & Design inspiration, customer insights and commercial priorities into clear visual brand and product stories that keep the customer at the center of all we do.
  • Serve as a brand steward across photography, video, graphic design and visual identity. Maintain and evolve creative guidelines with marketing leadership so every execution feels recognizably Brahmin.
  • Lead cross-functional creative development for eCommerce, Retail and Wholesale. Adapt Brand creative to each commercial channel's audience and format.
  • Develop and evolve content designed for social and digital channels, including short-form video, motion and emerging formats. Partner with marketing teams to balance brand storytelling, product education and cultural relevance.
  • Plan and art direct secondary lifestyle and studio shoots in partnership with the Marketing Director, agencies and production partners. Develop mood boards and shot lists, building creative to amplify Brand ID and seasonal strategies.
  • Oversee product photography and post-production, including selects, retouching, crops and delivery. Ensure accurate color, texture, scale and product details, with assets ready ahead of seasonal launch deadlines.

Additional responsibilities:

  • Lead, coach and develop direct reports. Set clear expectations, provide actionable creative feedback, and support a collaborative team culture with accountability for quality and delivery.
  • Brief and partner with agencies, freelancers and production vendors within approved scopes and budgets. Coordinate estimates, deliverables, and feedback and confirm asset usage rights with the appropriate partners.
  • Partner with DTC, Wholesale, Ecommerce and Marketing to review creative performance, develop purposeful test variations, and use customer feedback and campaign results to improve future work while maintaining brand consistency.
  • Maintain organized asset libraries, file naming, version control and reusable templates. Apply channel specifications and accessible design practices and share brand guidance with internal and external teams.
  • Communicate and manage sample needs with the Marketing Coordinator for seasonal needs and product shoots.
  • Attend all photo shoots as a Brahmin brand expert on the vision and product.
  • Conduct style outs for monthly product shoots and seasonal product video shoots.
  • Be the authority on fashion, accessories, creative trends and emerging creative applications. Evaluate AI-assisted workflows where useful for ideation and production, following company policies and protecting product accuracy and confidential information.


HOW YOU’LL LEAD


As a people leader, the Marketing Manager, Brand Creative is expected to model the following leadership competencies:

  • Brand Storytelling: Translates Brahmin's heritage, craftsmanship and customer insight into a clear, compelling narrative, and makes sure the team understands the “why” behind every campaign so the story stays consistent across photo, video, social, eCommerce and Retail. Presents creative concepts in a way that inspires stakeholders and builds buy-in.
  • Creative Vision & Direction: Sets a clear creative direction and communicates it through briefs, mood boards and feedback so the team and partners can execute confidently and independently.
  • Coaching & Developing Talent: Gives regular, specific and constructive feedback; recognizes each team member's strengths; and creates stretch opportunities that grow creative skills and careers.
  • Building an Inclusive, Trusting Team: Creates an environment where people feel safe to share ideas, take creative risks and learn from mistakes. Invites diverse perspectives and recognizes contributions.
  • Influence & Cross-Functional Collaboration: Builds strong partnerships with Marketing, Design, eCommerce, Retail, Wholesale and DTC. Advocates for the brand point of view while balancing commercial needs, and resolves disagreements constructively.
  • Accountability & Execution: Sets priorities, manages team capacity and holds self and others accountable for quality, budgets and deadlines. Makes timely, sound decisions when priorities shift.
  • Business & Customer Acumen: Connects creative choices to customer behavior and business results, using performance data and feedback to make the work better.
  • Adaptability & Innovation: Stays curious, embraces new formats and tools, and leads the team through change with optimism and clear communication.


WHAT WE’RE LOOKING FOR

  • 5–8 years of progressive experience in graphic design, art direction or brand creative within fashion, accessories, retail, or a relevant agency, including experience managing and mentoring creative talent.
  • A strong portfolio demonstrating integrated campaigns, elevated product storytelling, digital and print design, and photography or video art direction. Fashion or accessories experience is required; premium brand experience is preferred.
  • Strong command of typography, layout, color, composition, and brand systems, with the ability to develop original concepts and execute polished work independently.
  • Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign, plus familiarity with Figma or comparable collaborative design tools. Motion design or video editing skills are a plus.
  • Working knowledge of ecommerce imagery, mobile design, social content formats and production requirements for digital and print. Ability to adapt creative using audience insights and performance feedback.
  • Demonstrated ability to work in a fast-paced environment across simultaneous projects, production partners, schedules, and budgets, with strong attention to detail and sound judgment when priorities shift.
  • Clear communication and presentation skills, a collaborative working style, and the ability to give and receive constructive feedback across teams and levels.
  • Bachelor's degree in graphic design, visual communication, fine arts, fashion, or a related field, or equivalent practical experience supported by a strong portfolio.


Physical Requirements: 

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift to 15 pounds at times.


The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties, and skills required. This job description represents the physical activities, demands and working conditions an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job duties and responsibilities without posing undue hardship.

Brahmin Leather Works LLC is an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or expression, sexual orientation, marital status, military service and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances. We strongly encourage qualified candidates of all different backgrounds to apply. 



Skills Required

  • 5-8 years of progressive experience in graphic design, art direction, or brand creative
  • Experience in fashion, accessories, retail, or a relevant agency
  • Experience managing and mentoring creative talent
  • Portfolio demonstrating integrated campaigns, product storytelling, digital and print design, and photography or video art direction
  • Fashion or accessories experience
  • Strong command of typography, layout, color, composition, and brand systems
  • Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign
  • Familiarity with Figma or comparable collaborative design tools
  • Working knowledge of ecommerce imagery, mobile design, social content formats, and digital and print production requirements
  • Ability to manage simultaneous projects, production partners, schedules, and budgets
  • Strong communication, presentation, collaboration, and feedback skills
  • Bachelor's degree in graphic design, visual communication, fine arts, fashion, or a related field, or equivalent practical experience
  • Premium brand experience
  • Motion design or video editing skills
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The Company
HQ: Fairhaven, MA
242 Employees
Year Founded: 1982

What We Do

Brahmin designs luxury handbags and accessories, including wallets, using its signature croc-embossed Melbourne leather and globally sourced materials. Its products are engineered for fashion and functionality, then handcrafted through more than 100 steps. The company’s mission is to create high-quality handcrafted products that stand the test of time and spark confidence in the people who carry its handbags, combining distinctive design with meticulous craftsmanship.

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