Marketing Manager, Brand and Product Campaigns

What you'll do

The Marketing Director – Brand and Product Campaigns is the strategic leader responsible for guiding, planning, and executing integrated product communication campaigns for the Sports Experts and Atmosphere banners. They act as a matrix conductor, mobilizing internal teams (purchasing, strategy, media studio, production, social media, sponsorships, public relations, e-commerce) and external partners to deliver coherent, innovative, and customer-focused campaigns.

They are the true content strategist behind major brand campaigns, seasonal initiatives, and special projects, ensuring alignment with business objectives, product marketing plans, and the expectations of Quebec consumers. They play a key role in defining storytelling, building brand image, and evolving creative platforms.

• Lead the strategic evolution of the brand and the deployment of product campaigns to ensure visibility and performance.

• Act as a content architect, ensuring coherence between products, communication channels, and the purchase journey.

• Develop high-performing 360 campaigns focused on the customer, integrating marketing plans and seasonal realities.

• Lead the content and creative innovation strategy, from brief writing to launch.

• Ensure omnichannel alignment of campaigns across all touchpoints.

• Manage campaign budgets, agency relationships, and coordinate internal teams.

• Facilitate internal approvals and communications with franchisees.

• Translate internal briefs into concrete and effective marketing solutions.

• Develop harmonized brand and conversion campaigns, integrating e-commerce needs.

• Support the implementation of integrated workflows that foster creativity and efficiency.

• Minimum of 8 to 10 years of experience in retail and managing marketing communication teams, brand management, or strategic consulting services in an agency.

• Expertise in Quebec retail and a deep understanding of seasonal and commercial realities in the retail and sports fashion sectors.

• Experience in developing multiplatform campaigns in Quebec (TV, Web, Radio, Social).

• Extensive experience in the production and post-production chain of TV and digital advertising campaigns.

• Passion for sports and understanding of sports and outdoor communities.

• Participative leadership and ability to mobilize matrix teams.

• Experience in developing multiplatform campaigns in Quebec (TV, Web, Radio, Social).

• Ability to self-manage and handle multiple tasks simultaneously.

• Proficiency in Microsoft Office Suite.

• In-depth knowledge of digital, social, and traditional media.

• Essential bilingualism (French/English, spoken and written)

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.