Marketing Manager (Bilingual - Spanish/English)

Posted 9 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
In-Office
106K-157K Annually
Senior level
Fintech • Financial Services
The Role
Owns end-to-end marketing operations for the Walmart MoneyCard program, including campaign planning, budgets, vendor and agency management, Hispanic marketing initiatives, cross-functional coordination, performance reporting, ROI tracking, and process documentation. Requires advanced Spanish fluency, retail and digital marketing experience, CRM knowledge, strong analytical skills, and the ability to manage complex campaigns independently.
Summary Generated by Built In

We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips.

This position is classified as structured hybrid, with an expectation of a minimum of three (3) days per week working in the office and flexibility to work remotely on the remaining days. On-site expectations may evolve over time to support business needs, with clear communication provided in advance.

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JOB DESCRIPTION

Location Requirement
This position is open only to candidates who currently reside in one of the following approved locations:


Los Angeles, CA (West LA)


Job Summary

The Walmart MoneyCard is one of Green Dot's largest and most visible consumer programs. This role owns the end-to-end marketing operations behind it — from campaign planning and budget management to leading Hispanic marketing initiatives — and directly impacts revenue performance for a flagship retail partnership.


The ideal candidate is a sharp operator who thrives on cross-functional complexity, moves fast, and holds themselves accountable to results. This person brings advanced Spanish fluency and the cultural competency to shape authentic, resonant campaigns for Hispanic consumers — not just translate copy. They will report to the Director of Marketing and collaborate closely with consumer marketing, direct/lifecycle marketing, merchandising, supply chain, data analytics, compliance, and legal.


Key Responsibilities

  • Own end-to-end marketing operations for the Walmart MoneyCard program, serving as the primary point of accountability for integrated campaign delivery, timelines, and quality.
  • Lead Hispanic marketing initiatives — leveraging native or advanced Spanish fluency to review copy for cultural relevance, brief translation and creative agencies, and present to internal stakeholders in Spanish as needed.
  • Drive the day-to-day campaign planning process: project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and campaign performance tracking.
  • Coordinate cross-functional teams — data and analytics, direct marketing, compliance, and legal — to define marketing objectives, align on requirements, and execute campaigns efficiently.
  • Monitor campaign performance and deliver weekly, monthly, and quarterly reports with actionable insights and clear recommendations that tie back to revenue outcomes.
  • Own project budgets and expenses; maintain ongoing tracking and reporting of ROI across all programs.
  • Manage vendor relationships and agency partnerships (creative, website development, video production, Spanish-language translation), overseeing SLAs and resolving issues proactively.
  • Maintain accurate documentation of marketing processes, workflows, data requirements, and technology configurations.

Required Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of marketing experience with a focus on retail marketing, campaign management, digital marketing, and CRM platforms.
  • Advanced Spanish proficiency — written and spoken — with the ability to review marketing copy, brief external agencies, and communicate with internal stakeholders in Spanish.
  • Proven track record of successful project management, cross-functional collaboration, and process improvement in a fast-paced environment.
  • Strong analytical skills with demonstrated ability to interpret data, measure the marketing mix, and drive ROI-focused decisions.
  • Experience managing external agency relationships and vendor SLAs.
  • Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira.
  • Proven ability to work independently and manage multiple priorities with minimal direction.

Preferred Qualifications

  • Experience marketing to Hispanic/Latino consumer segments, including cultural fluency in messaging and campaign strategy.
  • Background in prepaid debit, fintech, or retail financial services.
  • Familiarity with lifecycle and direct marketing programs.

**Ability to work in the U.S. without sponsorship**

**Ability to meet the location requirement outlined above**

POSITION TYPE

Regular

PAY RANGE

The targeted full-time base salary for this position is $105,500 to $157,400 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

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We’re Here to Support You—Accommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement
At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.

Important Notice on Application Accuracy
We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.


Skills Required

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of marketing experience focused on retail marketing, campaign management, digital marketing, and CRM platforms
  • Advanced written and spoken Spanish proficiency
  • Experience reviewing marketing copy, briefing external agencies, and communicating with stakeholders in Spanish
  • Successful project management, cross-functional collaboration, and process improvement experience
  • Strong analytical skills, including interpreting data, measuring marketing mix, and making ROI-focused decisions
  • Experience managing external agency relationships and vendor service-level agreements
  • Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira
  • Ability to work independently and manage multiple priorities with minimal direction
  • Experience marketing to Hispanic or Latino consumer segments
  • Background in prepaid debit, fintech, or retail financial services
  • Familiarity with lifecycle and direct marketing programs
  • Ability to work in the United States without sponsorship
  • Ability to reside in Los Angeles, California and meet the structured hybrid office requirement

Green Dot Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Green Dot Corporation and has not been reviewed or approved by Green Dot Corporation.

  • Healthcare Strength — Medical, dental, and vision start day one, supplemented by free virtual care, health advocacy, second‑opinion services, wellness incentives, and HSA support. Mental health resources, including an EAP and free virtual therapy via plan options, further strengthen the package.
  • Leave & Time Off Breadth — Paid parental leave and generous PTO/holidays are highlighted, along with a paid volunteer day. Flexible or unlimited PTO is also referenced in corporate materials.
  • Retirement Support — A 401(k) with company match and immediate vesting is emphasized in employer materials. Immediate vesting enhances portability and near‑term value for participants.

Green Dot Corporation Insights

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The Company
HQ: Provo, UT
1,334 Employees
Year Founded: 1999

What We Do

Green Dot is a financial technology and registered bank holding company committed to delivering trusted, best-in-class money management and payment solutions to customers and partners, seamlessly connecting people to their money. Green Dot’s proprietary technology enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money and making financial empowerment more accessible for all. Green Dot offers a broad set of financial services to consumers and businesses including debit, checking, credit, prepaid, and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Its flagship digital banking platform GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. The company’s banking platform services business enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy customized, seamless, value-driven money management solutions for their customers. Founded in 1999, Green Dot has served more than 33 million customers directly and many millions more through its partners. The Green Dot Network of more than 90,000 retail distribution locations nationwide, more than all remaining bank branches in the U.S. combined, enables it to operate primarily as a “branchless bank.” Green Dot Bank is a subsidiary of Green Dot Corporation and member of the FDIC . For more information about Green Dot’s products and services, please visit www.greendot.com. +++ The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Green Dot Corporation, NMLS ID #914924 at 1100 North Eutaw Street, Suite 611; Baltimore, MD 21201, phone 888-784-0136. NMLS Consumer Access: https://nmlsconsumeraccess.org/

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