The Role
Manage marketing activities across multiple Asian countries, driving user growth, improving retention, and embedding AI in marketing processes.
Summary Generated by Built In
About Jeff
Over2 billion people in Emerging Markets lack traditional financial data, and as a result are financially underserved. At the same time, these consumers have tremendous amount of digital footprint around them.
Jeff is a financial technology startup that addresses this issue. We build financial product comparison marketplaces that help consumers and financial service providers connect and increase odds of cooperation through digital footprint-enabled data science and machine learning models.
Our goal is to unlock financial services for the underbanked, with a clear focus on emerging economies that will drive the global economy in decades to come.
Since 2020, our business has expanded to 6 countries, surpassed 10 million visits every month to our brands and reached profitability.
Jeff has been recognized as a top growth fintech by Financial Times, Statista, Deloitte, Sifted and others.
As we continue our growth and expansion, unlocking new markets and products, as well as introducing AI as a central product pillar, we are looking for great people to fortify our team further.
Join our team as Marketing Manager for Asia and play a significant role scaling our business in the region 10->100!
We are open-minded with regards to location but expect this role will involve time spent both in target markets, as well as in our HQ in Riga, Latvia on a regular basis.
You will:
- Oversee and manage all marketing related activities across Philippines, Vietnam & later on in India
- Drive user growth rate
- Lead efforts towards improving our LTV/CAC
- Orchestrate actions to boost retention and funnel KPIs
- Be on a constant lookout for new growth avenues: channels, synergies, growth-hacks & more
- Coordinate efforts with colleagues in Performance, Lifecycle, SEO and design teams
- Closely cooperate with Data team, driving improvements via sophisticated data-centric tools and projects
- Be on top of all things brand, customer opinion and PR improvements
- Play increasingly important role with regards to scaling regional marketing team over time
- Take a big part in more deeply embedding AI in all things marketing: content, analytics, automations & more
You have:
- 5+ years of hands-on experience in digital marketing
- Strong and demonstrated background in digital marketing, with clear distinction in select sub-areas of it
- Past experience with affiliate marketing or mobile app marketing at an advanced level is a clear advantage
- Prior experience in financial services, marketplace business or large-scale consumer tech companies
- Excellent English. Knowledge of Tagalog, Vietnamese or Hindi is a strong advantage
- Demonstrated ability of being a self-starter that thrives in dynamic, cross-market environment
- Extreme level of ownership
- Ability to fly high & fly low: zoom out and recalibrate the big picture, and then dive in and lead execution by example, repetitively and regularly
- Excellent communication skills, both written and verbal
What's in it for you?
- Equipment of your preference
- Knowledgeable, driven and truly experienced team
- Vacation policy that fully covers annual leave and National holidays in line with your residence country’s standards
- Team building events, both online and offline
- Competitive salary, as well as opportunity to earn more via good performance (cash or stock - you chose!)
- Early-stage startup hunger and ambition combined with stability, as we have reached profitability
- High energy - as a growing startup, no day is the same
- Unlimited growth - as the company grows, you grow with us! 🚀
Our Values:
- Walk the talk: We not only understand what to do but are able to execute it
- Integrity: We are reliable, trustworthy, and accountable professionals who respect each other
- 10x Mentality: We tackle massive markets with bold ambition and solutions
- Action over perfection: We make informed decisions quickly and iterate as we go
- Always be solving, always be building: We are problem solvers, not just problem finders
- Own it: We take full responsibility for our work and ensure everything possible is done to deliver outcomes
If you refer someone for this role and the person passes 3 month probation, you can earn USD 1'500
To refer someone, send your name, candidates LinkedIn URL and contact information to [email protected]
To avoid misunderstandings, the first 3 months is the period when we mutually and truly find out if it is a match - both in terms of values, as well as competences.
Ready to change the way how people in the Emerging World obtain financial services?
Top Skills
Data Science
Digital Marketing
Machine Learning
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The Company
What We Do
Building the financial superstore for Southeast Asia's underbanked.
