Marketing Manager APAC - Functional Complements

Posted 16 Days Ago
Be an Early Applicant
3 Locations
In-Office
Mid level
Food
The Role
Lead development and execution of brand and marketing plans for APAC portfolio: strategy, annual plans, activations, pricing, launches, distribution, forecasts, budgets, and market/competitor analysis to drive sales and profitability.
Summary Generated by Built In

Job Description:

Job Summary:

  • Brand Manager leads the development and execution of the brand plans to drive company growth and profit.

What are we looking for?

  • University Degree, preferably in Business/Marketing/Brand Management
  • Solid experience in brand marketing in international FMCG companies (minimum 3 years)
  • Experience in Brand Manager role not less than 1.5 years
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time
  • Fluent English

What will be your key responsibilities?

  • Develop and deploy long-term and short-term strategy to drive portfolio
  • Lead annual marketing plan
  • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches, and distribution priorities
  • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Skills Required

  • University degree (preferably Business/Marketing/Brand Management)
  • Minimum 3 years' experience in brand marketing at international FMCG companies
  • At least 1.5 years' experience in a Brand Manager role
  • Good analytical, presentation and communication skills
  • Ability to manage multiple complex projects simultaneously
  • Fluent English

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: Mc Lean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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