InterSystems is seeking a Marketing Manager to lead marketing initiatives across Australia and New Zealand, building brand awareness, strengthening customer engagement and supporting revenue growth. This role reports to the Regional Marketing Director.
Working primarily in the healthcare market, you’ll translate complex technology solutions into compelling messages for enterprise decision-makers, technical buyers and partners. This role combines strategic thinking, hands-on campaign delivery and close collaboration with local sales and regional marketing teams.
Key responsibilities
Marketing strategy and market positioning
Develop and execute ANZ marketing plans aligned with corporate strategy, local growth objectives and regional priorities.
Identify target audiences, define customer value propositions and support go-to-market planning for product launches and strategic initiatives.
Use market research and competitive insights to identify opportunities and strengthen market positioning.
Integrated campaigns and content
Plan and deliver campaigns across digital, content, email, social media, paid media and account-based marketing.
Develop demand generation programs that build awareness, engage prospects and contribute to sales pipeline.
Work with subject matter experts to create case studies, white papers, blogs, videos, webinars and presentations.
Adapt global campaigns for local audiences while maintaining consistent branding and messaging.
Events and industry engagement
Lead the ANZ events program, including conferences, trade shows, executive forums, customer roundtables and partner events.
Manage end-to-end delivery, including budgets, logistics, vendors, sponsorships, collateral and on-site activities.
Coordinate speaking opportunities and pre- and post-event campaigns to maximise engagement and support sales follow-up.
Collaboration, performance and budget management
Partner with sales to align marketing activity with target accounts, pipeline priorities and revenue goals.
Collaborate with regional marketing, product management and corporate communications teams.
Track campaign and event performance using HubSpot and analytics tools, reporting on lead quality, conversion, pipeline contribution and return on investment.
Manage marketing budgets, agencies and vendors, using insights to continually improve results.
Experience and qualifications
A degree in Marketing or Business and at least five years’ experience in a similar role.
Strong understanding of digital marketing, demand generation and marketing automation.
Ability to communicate technical concepts clearly and develop customer-focused messaging.
Excellent stakeholder management and collaboration skills, with the ability to work across teams and functions.
Strong project management and organisational skills, with attention to detail and the ability to manage competing priorities.
An analytical approach to measuring performance, solving problems and identifying improvements.
A proactive, adaptable attitude and the ability to remain effective when priorities change.
Experience in B2B technology marketing, preferably within a global or matrixed organisation, and a willingness to travel would be highly regarded.
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
AI Disclaimer
InterSystems may use AI tools for its internal operations including administrative tasks during recruitment (e.g., organizing candidate information). InterSystems’ approach to AI is guided by the InterSystems Responsible AI Guidelines. AI is not used to make or influence hiring decisions. All decisions are made by InterSystems employees.
Candidates may use AI for CV or interview preparation, provided materials are truthful and reflect their own experience. AI tools and third-party transcription services must not be used during interviews or assessments.
Please note that the use of wearable technology, including any AI-related tools or other technology-connected devices (such as META or Google smart glasses and/or wearables, and/or any similar devices), is strictly prohibited during the interview and screening process with InterSystems. Any applicant who requires a wearable device or any type of technology support during the interview process as a reasonable accommodation under the ADA or applicable state or country laws and regulations must contact the InterSystems Human Resources Department prior to attending or participating in any interview or screening process.
Skills Required
- Degree in Marketing or Business
- At least five years of experience in a similar marketing role
- Strong understanding of digital marketing, demand generation, and marketing automation
- Ability to communicate technical concepts clearly and develop customer-focused messaging
- Excellent stakeholder management and cross-functional collaboration skills
- Strong project management and organizational skills
- Analytical approach to measuring performance, solving problems, and identifying improvements
- Proactive, adaptable attitude and ability to manage changing priorities
- Experience in B2B technology marketing
- Experience in a global or matrixed organization
- Willingness to travel
What the Team is Saying
What We Do
InterSystems builds the software that makes complex systems work—reliably, securely, and at scale. For more than 45 years, we’ve been the information engine behind some of the world’s most mission-critical applications in healthcare, government, and business. Our data management, integration, and analytics technologies help organizations connect disparate systems, turn data into insight, and deliver better outcomes. From enabling interoperable healthcare and advancing clinical care, to powering national infrastructure and large-scale enterprise systems, our technology is used every day by millions of people in more than 80 countries. What sets InterSystems apart is not just what we build, but how we build it. We focus on long-term innovation, deep engineering excellence, and solving hard problems that truly matter. Our teams work closely with customers to tackle real-world challenges—often behind the scenes, but always at the heart of what keeps essential systems running. If you’re motivated by meaningful work, technical depth, and the opportunity to have a global impact, you’ll find it here.
Why Work With Us
Because we are a profitable, privately-held software company, we place our clients first in everything we do. You’ll work on meaningful, complex problems alongside deeply curious experts in a culture that values learning, ownership, and long-term growth—without the pressure of quarterly Wall Street demands.
Gallery
InterSystems Teams
InterSystems Offices
OnSite Workspace
InterSystems prioritizes in-person collaboration with majority on-site presence and some work from home flexibility that varies by region and office location.
