Marketing Manager, ALASTIN

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title:   Marketing Manager, Alastin Skincare

Location:   Miami

Description

ALASTIN Skincare is seeking a Marketing Manager to play an integral part in a fast-paced, dynamic marketing team. This position will be responsible for the creation and execution of marketing strategy, communications and programs for the Alastin line of products to the customer. This position will collaborate with many different departments to advance the vision and strategy and will provide insight to help shape the overall visibility of Alastin to be more impactful in the market. This position will support the field while also aiding in the creation of marketing communications to our internal team, HCP partners and end-users.  The ideal candidate has a passion for the aesthetics, beauty and skincare industry, the ability to multi-task and manage multiple projects at once; loves being a part of a close-knit team, problem solver, and is an extraordinary project manager.  

Key Responsibilities

• Partner with the marketing team and key stakeholders to develop and implement a marketing strategy and execution tactics that deliver growth
• Support the sales team, answering questions and providing guidance relative to programs and deliverables or triaging to appropriate team members.
• Conduct consistent ongoing office visits to identify opportunities, hurdles and to see marketing programs in action.
• Understand the competitive landscape and make sure the brand is knowledgeable on key market trends
• Support the creation and management of a marketing calendar and ongoing marketing needs to fuel the brand:
  • Be a brand advocate and brand steward for all pieces and support
  • Help with seasonal promotional flyers, POP displays, social assets, and bounce back cards plus any additional ad hoc requests.
  • Support development of new marketing and merchandising materials
  • Lead coordination efforts for any pack-outs, GWP programs and campaigns
• Partner with channel marketing to develop promotional calendars to support sell in and sell thru, as well as evaluating performance to inform future ideas promotions, and keep track of all initiatives in a marketing calendar to ensure they are up to date.
• Support the development of new Marketing materials to support the field and end users
• Update and maintain key team documents related to asset management, brand/product messaging, pricing, and marketing materials.
• Manage marketing material and promotional inventory, and update marketing and sales team members on the current situation.
• Manage the tradeshow artwork needs, which includes booth visuals and event needs as well as any shipments required.
• Maintain a strong understanding of the industry and competitors; identify and translate market trends and market research to create new ideas for professional pieces and communication!
• Complete packaging and other ad hoc artwork as needed with freelance designer
• Work closely with cross-functional teams, such as graphic design, education, professional relations, and digital and clinical teams to execute marketing plans.
• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements

Skills and Qualifications

• Bachelor’s degree from a four-year college/university required
• 5+ years CPG or OTC health care industry experience working in marketing with increasing levels of responsibility and proven track record of driving penetration and profitable growth
• Must have 1-3 years of personal care/skin care/skin health experience
• Shows a can-do attitude and are an avid team player
• Prioritizes tasks and maintains focus of the overall desired goal
• Structured, yet flexible
• Highly analytical, able to measure and track the effectiveness and efficiency of brand strategies, tactics
• Excellent collaborator, able to work across functions
• Innovative marketer.  Challenges the status quo and creates new ideas, processes, and products. Is experimental and takes calculated risks to gain business advantage
• Demonstrated brand management expertise (consumer insights through market research, positioning, concept development and validation, advertising and 360 comms development, P&L management).
• Sense of urgency with bias to speed and action
• Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs
• Good listener, able to listen to consumer and shopper needs as well as senior management asks to then make strategic recommendations that deliver against external and internal needs.

Position is commensurate with experience.

What we offer in return 

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. 

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter. 
• The next step is a virtual conversation with the hiring manager  
• The final step is a panel conversation with the extended team 

Our people make a difference 

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.  

Employer’s Rights: 

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.  This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.