Marketing Manager (4395)

Perricone Farms has joined forces with the renowned Natalie’s Orchid Island Juice Company, uniting two industry leaders in the premium citrus juice market. This strategic acquisition combines Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products, creating a dynamic company poised for significant growth, innovation, and expanded market reach.

As part of this exciting growth, Perricone Farms is seeking a proactive, strategic, and experienced Marketing Manager to join our team. This high-impact role is ideal for a marketing professional who thrives in a fast-paced environment, is passionate about building premium brands, and excels at bringing innovative ideas to life across multiple channels and customer touchpoints. The position offers long-term, stable employment, opportunities for growth, and a competitive benefits package including health, dental, vision, life insurance, and a 401(k) plan.

Position Summary:

The Marketing Manager owns the day-to-day execution of our consumer-facing marketing programs, with primary responsibility across three key pillars: e-commerce fulfillment, trade show execution, and consumer relations. This role is part brand and part operator, translating brand goals into smooth, on-time, on-brand experiences for our customers, consumers & retail partners. 

Key Responsibilities:

E-Commerce Fulfillment 

• Manage a team to support end-to-end e-commerce order fulfillment, ensuring accurate, timely, and on-brand shipments to consumers, internal team members and customers. 

• Partner with internal partners to monitor inventory, shipping performance, and packaging quality. 

• Adjust and support our internal teams as needed to existing orders to ensure accurate tracking and execution. 

• Track and report on e-commerce KPIs (fulfillment time, return rate) and recommend improvements. 

Trade Show Execution 

• Plan & execute trade shows, including logistics, juice orders, staffing, lead retrievals and additional materials. 

• Manage event budgets, vendor relationships, shipping of materials, travel coordination, and post-event ROI reporting. 

• Develop sales collateral, samples, giveaways, and demo experiences that reinforce the Perricone Farms & Natalie’s brands. 

• Capture leads at events and ensure timely hand-off to sales for follow-up. 

Consumer Relations 

• Serve as the primary point of contact for consumer inquiries, feedback, and concerns across email and phone channels.  

• Resolve customer issues with empathy and urgency while identifying recurring themes to inform product and marketing improvements. 

• Build and maintain consumer communication templates, FAQs, and response guidelines. 

• Follow processes around quality, escalation, sales lead routing and more. 

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience). 

• 3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment. 

• Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer-facing communications. 

• Strong project management skills with the ability to juggle multiple deadlines and stakeholders. 

• Ability to be flexible to help drive solutions for our internal and external teams. 

• Excellent written and verbal communication skills with a customer-first mindset. 

• Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office. 

• Willingness to travel for trade shows and industry events (approximately 20% of the time). 

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions as associated with a job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.