Position Summary
The Marketing Manager owns the day-to-day execution of our consumer-facing marketing programs, with primary responsibility across three key pillars: e-commerce fulfillment, trade show execution, and consumer relations. This role is part brand and part operator, translating brand goals into smooth, on-time, on-brand experiences for our customers, consumers & retail partners.
Key Responsibilities
E-Commerce Fulfillment
• Manage a team to support end-to-end e-commerce order fulfillment, ensuring accurate, timely, and on brand shipments to consumers, internal team members and customers.
• Partner with internal partners to monitor inventory, shipping performance, and packaging quality.
• Adjust and support our internal teams as needed to existing orders to ensure accurate tracking and execution.
• Track and report on e-commerce KPIs (fulfillment me, return rate) and recommend improvements.
Trade Show Execution
• Plan & execute trade shows, including logistics, juice orders, staffing, lead retrievals and additional materials.
• Manage event budgets, vendor relationships, shipping of materials, travel coordination on, and post-event ROI reporting.
• Develop sales collateral, samples, giveaways, and demo experiences that reinforce the Perricone Farms & Natalie’s brands.
• Capture leads at events and ensure timely hand-off to sales for follow-up.
Consumer Relations
• Serve as the primary point of contact for consumer inquiries, feedback, and concerns across email and phone channels.
• Resolve customer issues with empathy and urgency while identifying recurring themes to inform product and marketing improvements.
• Build and maintain consumer communications on templates, FAQs, and response guidelines.
• Follow processes around quality, escalation, sales lead routing and more.
Qualifications
- Bachelor's degree in Marke ng, Business, Communications, or a related field (or equivalent experience).
- 3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment.
- Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer facing communications.
- Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
- Ability to be flexible to help drive solutions for our internal and external teams.
- Excellent written and verbal communications on skills with a customer-first mindset.
- Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office.
- Willingness to travel for trade shows and industry events (approximately 20% of the time).
Qualifications
- Bachelor's degree in Marke ng, Business, Communications, or a related field (or equivalent experience).
- 3–5+ years of customer service or marketing experience, ideally in CPG, food & beverage, or a consumer brand environment.
- Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer facing communications.
- Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
- Ability to be flexible to help drive solutions for our internal and external teams.
- Excellent written and verbal communications on skills with a customer-first mindset.
- Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office.
- Willingness to travel for trade shows and industry events (approximately 20% of the time).
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 3-5+ years of customer service or marketing experience
- Experience in CPG, food & beverage, or consumer brand environment
- Demonstrated experience managing e-commerce operations, trade show logistics, and/or consumer-facing communications
- Strong project management skills with ability to manage multiple deadlines and stakeholders
- Ability to be flexible to help drive solutions for internal and external teams
- Excellent written and verbal communication skills with a customer-first mindset
- Proficiency with e-commerce platforms (Shopify or similar), CRM tools like Zendesk, and Microsoft Office
- Willingness to travel for trade shows and industry events (approximately 20% of the time)
What We Do
Perricone Farms is a family-founded, leading American producer of premium craft citrus juices and oils, serving the foodservice and retail industries. Specializing in 'not-from-concentrate' products, they provide high-quality orange, grapefruit, and other citrus juices to hotels, restaurants, and airlines. With bi-coastal operations in California and Florida, they are one of the largest family-owned juice companies in the United States.


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