Marketing Leader

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Marketing

The Role: Marketing Leader

Gemini is looking for a generalist marketer with a good understanding of the Web3 & crypto landscape to lead marketing for us in Singapore and across APAC as we launch in other markets. 

We’re keen to increase our brand presence and awareness in Singapore and the APAC region and aim to invest in content, SEO, thought leadership, email marketing and reactivation, community and events, and performance marketing among other areas. While we’re looking for a marketing generalist, specific experience and skills in the above areas would be highly beneficial. 

The ideal candidate will have a proven track record of successfully developing and delivering a variety of brand and awareness initiatives in the areas listed above. This role will collaborate with other teams across the organization including Product, Legal, and the broader Marketing team to develop and execute specific initiatives for our target markets.

Responsibilities:

• Content & SEO: Understand our current performance on SEO on both web and mobile, and potentially work with an external provider to improve our performance through a combination of technical improvements and content strategy
• Thought Leadership: Work with the APAC leadership team on a thought leadership content strategy to position Gemini as an expert in the Web3 & crypto space 
• Email marketing: Work on ad-hoc blast campaigns, journeys, cohort based A/B testing through incentive structures
• Reactivation: Understanding our customer cohorts and crafting targeted messages, testing, measuring, and iterating where required
• Social Media & Community: Help devise a plan to build and engage our community of users through tailored and targeted content using the right distribution channels
• Events: Plan and execute on a roster of engagement events with our partners and top clients in Singapore
• Brand Sponsorships: Lead our sponsorships strategy and execution, helping us prioritise the right brand partnerships and activations in the space
• Partnerships: Explore interesting and creative partnerships to increase our brand awareness and customer acquisition and engagement

Qualifications:

• 10-15 years of general marketing experience with a focus on brand presence and awareness, content strategy, SEO, events, social media, and community management
• Experienced in measurement and analytics tools including Google Analytics, Mixpanel, and Looker
• Experience using CRM and email marketing tools
• Basic understanding of performance marketing channels such as Facebook, Google, and other ad networks and how to use them effectively
• Experience working with community groups such as Telegram, Reddit, Discord, and others
• Excellent written and verbal communication skills
• Strong bias for action
• Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment
• An optimistic doer with an entrepreneurial mindset
• Passionate about crypto and Web3
• Team leadership and management experience

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Comprehensive health plans covered at 100% for employees and dependents
• Long-term incentive in the form of a new hire equity grant
• Paid Parental Leave
• Competitive paid time off

In Singapore, we have a hybrid work policy. Employees are expected to work from the office part of the week. We believe our hybrid approach increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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