Marketing Leader

About the role:

Enavate is on a mission to become the number one partner for Microsoft in the SMB space, and we need a visionary Marketing Leader to drive our marketing initiatives and build a robust strategy to generate leads and enhance our brand presence. In this leadership role, you will be responsible for shaping the overall marketing strategy within the SaaS and Microsoft Partner industry while leading a talented team of marketing professionals. Your leadership will embody our core values and focus on delivering exceptional results that align with our ambitious goals.

Reports to: Chief Growth Officer
Location: Tampa (hybrid)

Your day will consist of:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy that drives lead generation, brand awareness, and customer engagement in the SMB space.
• Align marketing initiatives with Enavate’s business objectives, ensuring a strong partnership with Microsoft and other key stakeholders.

Team Leadership

• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Set clear goals and performance metrics for the marketing team, tracking progress and providing guidance to achieve outstanding results.

Market Analysis and Positioning

• Conduct thorough market research to understand industry trends, customer needs, and competitive landscape within the SaaS and Microsoft Partner sectors.
• Develop and refine Enavate’s unique value proposition and messaging to effectively differentiate our offerings in the marketplace.

Lead Generation and Campaign Development

• Design and implement targeted marketing campaigns across various channels (digital, events, content marketing) to drive qualified leads and nurture prospects through the sales funnel.
• Monitor and analyze campaign performance, leveraging data-driven insights to optimize strategies and improve ROI.

Brand Management

• Elevate Enavate’s brand presence in the SMB market by crafting compelling narratives and positioning that resonate with our target audience.
• Ensure consistent messaging and branding across all marketing materials and channels.

Collaboration and Partnership

• Work closely with sales, product, and customer success teams to ensure alignment and collaboration on marketing efforts and initiatives.
• Build strong relationships with Microsoft and other strategic partners to leverage joint marketing opportunities and maximize impact.

Here is what it takes to be successful in the role:

• 7+ years of experience in marketing leadership roles, preferably within the SaaS or technology sectors, with a strong focus on B2B marketing.
• Proven track record of developing and executing successful marketing strategies that drive lead generation and revenue growth.
• Exceptional leadership skills, with the ability to inspire and motivate a high-performing marketing team.
• Strong analytical skills and experience using data to inform decision-making and optimize marketing efforts.
• Excellent communication and interpersonal skills, capable of building relationships with internal and external stakeholders.
• Familiarity with marketing automation tools, CRM systems, and analytics platforms to measure and report on campaign effectiveness.