The North Cluster Marketing Leader plays a pivotal role within our marketing organisation, acting as the primary liaison between the regional marketing team and country-level marketing coordinators. In this role, you’re responsible for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies, and help create the regional campaigns and direction to meet the unique needs of each market within the cluster.
This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets.
In this role you will be reporting to the North Cluster Leader, with a dotted line to the EMEA Marketing Leader, and work closely together with the other EMEA Cluster Marketing Leads. The Country Marketing Coordinators within the North Cluster will report directly to you.
KEY RESPONSIBILITIES
Strategic Leadership
- Serve as the driving force for all marketing activities within the cluster.
- Collaborate with the Regional Marketing team to develop a 12-month marketing calendar that supports the cluster's needs.
- Provide upstream feedback on campaign performance, market trends, and consumer insights to the regional team.
Campaign Development and Execution
- Lead the implementation of regional marketing campaigns within the cluster.
- Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team.
- Ensure consistency and alignment of messaging and branding across all cluster markets.
Team Management
- Manage and mentor Country Marketing Coordinators, fostering a collaborative and high-performance culture.
- Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively.
Market Insights and Feedback
- Act as the key point of contact for gathering and communicating market intelligence, including customer feedback and competitive analysis, to the regional marketing team.
- Identify and communicate important themes, trends, and opportunities within the cluster to inform regional strategies.
Operational Efficiency
- Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual, local marketing budgets.
- Seek annual budget approval from the Cluster FP&A Leader.
- Ensure that all marketing activities within the cluster are executed on time and within budget.
- Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to drive continuous improvement.
WHAT YOU’LL NEED TO WIN
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience in a marketing leadership role, preferably within a regional or cluster structure.
- Strong strategic thinking and planning skills, with the ability to translate regional strategies into effective local actions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across multiple levels of the organization.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Experience managing and developing a team of marketing professionals.
WHAT YOU'LL GET IN RETURN
We truly value the passion and dedication our team brings to Specialized UK. In return for your invaluable contribution, we offer a generous and well-rounded benefits package designed to support your wellbeing, growth, and lifestyle:
Competitive bike loan & purchase policy – ride the best, with support from us.
Competitive equipment & apparel purchase policy - gear up with confidence!
Company pension contribution - non-contributory.
Annual Salary and Merit reviews - based on company and personal performance
Annual Merit
Enhanced annual leave and long service policy
Enhanced family-friendly leave
Employee Assistance Program
Hybrid working policy
Volunteer Day Programme
Death in Service Benefit
Health Cash Plan
Events throughout the year
....and more
About Specialized
First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
- Proven experience in a marketing leadership role, preferably within a regional or cluster structure
- Strong strategic thinking and planning skills
- Excellent communication and interpersonal skills
- Strong analytical skills
- Experience managing and developing a team of marketing professionals
What We Do
Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?
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