The Role
The Marketing Lead will guide the marketing team to enhance brand awareness and implement marketing strategies, campaigns, and communication plans in Thailand while ensuring timely execution and performance measurement.
Summary Generated by Built In
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 13-year-old company reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
What you will do
- Help the marketing manager lead the marketing team in Bangkok and hold responsibility for market success in Thailand across user and driver funnels.
- Brand Awareness: Position Lalamove in fiercely competitive environment to make the brand locally relevant and loved by increased engagement from customers and driver partners.
- Development and implementation of 360° marketing communications and PR plans/campaigns/projects.
- Spanning a wide range of communication materials such as print, signage, social media posts, and Videos and TVC.
- Facilitate and organize marketing activities such as marketing events, photoshoots, video shoots.
- Brief communication teams, production houses, and internal teams and supervise the production.
- Define the campaign key message, target audience, as well as campaign goals to give a clear brief to in-house creative and local agencies.
- Copywriting and content creation for all publications (internal and external).
- Ensure that all information is up-to-date on every platform, including Brand social media channels, website, and in-app.
- Responsible for creating bi-weekly and monthly marketing communication and PR reports.
What we seek
- Bachelor’s degree or higher in marketing or a related field.
- 3-5 years of work experience in marketing communication and media planning.
- Experience working in startups or/and fast-paced organizations would be an advantage.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Strong communication and organizational skills who can guide decision-making and alignment between parties toward a delightful art while achieving business goals.
- Mature, good team player, and flexible with an open mind attitude.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Fluent in Thai and English both verbal and written communication and presentation skills.
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
สำหรับผู้สมัครทุกคน ลาลามูฟ เคารพในความเป็นส่วนตัวของคุณและมุ่งมั่นที่จะปกป้องข้อมูลส่วนบุคคลของคุณ
ประกาศนี้จะแจ้งให้คุณทราบว่าเราจะใช้ข้อมูลส่วนบุคคลของคุณอย่างไร,อธิบายสิทธิความเป็นส่วนตัวของคุณ และการคุ้มครองตามกฎหมายเมื่อคุณสมัครงานกับเรา โปรดใช้เวลาอ่านและทำความเข้าใจประกาศนี้
ประกาศความเป็นส่วนตัวของผู้สมัคร: https://www.lalamove.com/th-th/candidate-privacy-notice
Skills Required
- Bachelor's degree in marketing or related field
- 3-5 years of experience in marketing communication and media planning
- Experience working in startups or fast-paced organizations
- Fluent in Thai and English
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
