Marketing Lead

Posted 15 Days Ago
Be an Early Applicant
North East
In-Office
Expert/Leader
Hardware • Cybersecurity
The Role
The Marketing Lead will develop GTM strategies, drive demand through digital campaigns, manage partnerships, and lead a marketing team to achieve growth in cybersecurity solutions.
Summary Generated by Built In
About X-PHY

X-PHY is an industry leader in cybersecurity technology, delivering cutting-edge solutions that proactively protect businesses from evolving cyber threats. As we continue to expand, we are seeking a Marketing Lead to champion our brand and drive strategic growth across digital, partner, and product-led channels.

We don’t just build products—we build the future. As a cybersecurity technology company, we are redefining industry standards, pushing boundaries, and creating transformative solutions to protect the digital world.

Joining us isn’t just about securing a job—it’s about embarking on an entrepreneurial journey. Here, you don’t just work for the company; you grow with it.

We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.


RequirementsKey Responsibilities
  • Strategize & Execute Marketing Plans
    Develop and lead end-to-end GTM strategies aligned with pipeline and revenue goals.
    Own ICP segmentation, ABM campaigns, and high-impact content strategies to drive demand.
  • Campaigns & Growth Hacking
    Launch data-driven, high-leverage campaigns across digital, product-led, and partner-driven channels.
    Prioritize ROI-positive activities and avoid “busy work”—make 5% effort deliver 100% results.
  • Partner & Community Growth
    Manage partner enablement through tools like PartnerStack and Partnerhub.
    Cultivate community platforms like Circle and Slack to engage users and advocates.
  • Web, Automation & Content
    Design and manage marketing assets via Webflow, Notion, Bubble, or Softr.
    Automate workflows using HubSpot, ActiveCampaign, and Zapier.
    Leverage AI tools (ChatGPT, Jasper, Midjourney, Surfer SEO) to generate performance content at scale.
  • Cross-Functional Collaboration
    Collaborate with Product, Sales, and Leadership teams to align value propositions with customer needs.
    Package our cybersecurity solutions for market fit (e.g., subscription bundles, pre-install models).
  • Build, Lead, Mentor
    Lead a small marketing team, freelancers, and agencies while growing internal capabilities.
    Provide mentorship and develop foundational marketing systems from scratch.
    Great communicator—can pitch, write, and present ideas clearly and confidently to internal and external stakeholders.
What We’re Looking For1. Growth & Outcome-Oriented Mindset
  • Proven ability to deliver exponential growth using lean resources.
  • KPI-focused, with strong analytical and decision-making skills.
  • Can prioritize high-leverage activities and avoid "busy work."
2. Modern Marketing Stack Fluency

You are fluent in the tools that drive modern, scalable marketing. You’re not just aware of them—you use them hands-on to automate, build, and accelerate impact:

  • AI tools – ChatGPT, Jasper, Midjourney, Surfer SEO
  • Marketing automation – HubSpot, ActiveCampaign, Zapier
  • No-code builders – Webflow, Bubble, Notion, Softr
  • CRM & attribution tools – Salesforce, Pipedrive, Segment
  • Partner/community platforms – PartnerStack, Partnerhub, Circle, Slack
3. Strategic & Operational Capability
  • Strong grasp of GTM strategy, ICP development, ABM, and partner marketing.
  • Experience launching partner portals and scalable outreach programs.
4. Business Acumen
  • Understands the connection between marketing, sales pipeline, and revenue.
  • Commercial mindset with ability to productize and position complex tech offerings.
5. Resourceful & Hands-On
  • Self-starter who can create campaigns, content, and events with minimal support.
  • Expert at identifying off-the-shelf solutions or outsourcing smartly.
6. Leadership & Communication
  • Experience building marketing teams or functions from zero to one.
  • Strong communicator and storyteller—capable of presenting strategy to stakeholders.
What You’ll Get
  • A front-row seat to a high-growth cybersecurity scale-up.
  • Autonomy to shape the marketing function and make a real impact.
  • Cross-functional exposure with leadership, product, and sales.
  • Competitive salary, performance bonuses, and long-term growth opportunities.
Ready to Lead the Charge?

If you're an entrepreneurial marketer who blends creativity with analytical sharpness—and you’re excited about scaling a game-changing product in cybersecurity—we’d love to hear from you.


Benefits

Performance Bonus: Our company recognizes and rewards high performance with competitive bonuses tied to your results.

Restricted Stock Units (RSUs): We issue RSUs to contributors, offering you a stake in the company's success and aligning your interests with our long-term growth.

Collaborative Work Environment: Join a team that values innovation, collaboration, and continuous improvement

Top Skills

Activecampaign
Bubble
Chatgpt
Circle
Hubspot
Jasper
Midjourney
Notion
Partnerhub
Partnerstack
Pipedrive
Salesforce
Segment
Slack
Softr
Surfer Seo
Webflow
Zapier
Am I A Good Fit?
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Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
63 Employees
Year Founded: 2007

What We Do

We are a next-generation storage device manufacturer, specializing in hardware-based cybersecurity solutions and industrial NAND flash storage devices. We specialize in standard or customized products and solutions to serve a broad spectrum of industries with a critical focus on Cybersecurity, Industrial, Medical, and Automotive (C.I.M.A) applications.

Founded in 2007 and headquartered in Singapore, Flexxon is a global company with a presence in Asia-Pacific, Europe, North America, and the Middle East. We are proudly backed by Heliconia Capital Management, a wholly-owned subsidiary of Temasek Holdings.

Rooted in our strong pedigree as a leading industrial NAND flash storage solutions provider, we are committed to protecting the fundamental rights of all digital citizens through constant innovation to address the evolving cybersecurity needs of today. We diversified our product offerings and introduced the X-PHY brand, the world’s first AI-embedded firmware-based cybersecurity solution.

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