Novita AI powers next-generation AI applications with scalable AI and Agent infrastructure. From model APIs to GPU bare metal clusters to Agent Sandbox, we help developers, startups, and enterprises build and scale AI products faster and more cost-effectively. We’re growing quickly and are looking for a Marketing Lead to build and execute the strategy that defines how the world sees Novita.
Role OverviewWe are seeking a Marketing Lead to own all aspects of marketing—brand, community engagement, growth marketing, and demand generation. You will craft Novita’s narrative, drive awareness in the developer and enterprise ecosystem, and convert that attention into adoption and revenue. This is a high-impact, high-ownership role where you will set strategy, run campaigns, and lay the foundation for a world-class marketing organization.
What You’ll DoBrand & Narrative
Define Novita’s brand identity, messaging, and positioning across AI infrastructure products.
Own our website, social channels, and public presence to ensure a consistent, compelling story.
Growth & Demand Generation
Drive and execute multi-channel campaigns (SEO/SEM, paid social/search, affiliates, lifecycle email, retargeting) to drive qualified leads and product usage.
Run growth experiments to optimize acquisition, activation, and conversion across self-serve and enterprise funnels.
Partner with Growth and Sales to design programs that improve CAC/LTV efficiency and accelerate pipeline.
Community & Content
Develop a content engine (blogs, case studies, benchmarks, videos) to educate and inspire developers, researchers, and AI builders.
Launch and manage community initiatives—hackathons, ambassador programs, open-source partnerships, meetups, and conferences.
Create thought leadership opportunities for founders and technical leaders through speaking engagements, podcasts, and earned media.
GTM & Product Marketing
Lead marketing strategy for product launches and integrations, including messaging, collateral, and co-marketing with partners.
Collaborate with Product and Sales on competitive positioning, pricing tests, and sales enablement materials.
Team & Operations
Stand up a lean marketing stack (analytics, automation, CRM) and manage agencies or contractors as needed.
Define KPIs, build dashboards, and report on campaign performance, channel ROI, and overall marketing impact.
3+ years of experience in B2B or developer-focused marketing, ideally at a high-growth startup or AI/infra company.
Proven ability to own strategy and execution across brand, growth, content, and community.
Data-driven mindset with strong analytical skills; comfortable setting up experiments and measuring funnel performance.
Excellent writing and storytelling skills with the ability to explain complex technical concepts clearly.
Comfortable working in a fast-paced startup environment with high autonomy and direct feedback.
Bonus:
Experience marketing developer tools, AI infrastructure, or open-source ecosystems.
Familiarity with tools like HubSpot, Webflow/Framer, GA/Looker/Metabase, and paid ad platforms.
Basic fluency in Chinese (Mandarin).
Build the marketing foundation of a rapidly scaling AI infrastructure company at the forefront of model inference and GPU innovation.
Collaborate with a global team serving cutting-edge developers, startups, and enterprises.
Competitive compensation and benefits package.
Hybrid SF office with flexibility for remote days and opportunities to travel for events and community programs.
Top Skills
What We Do
Novita AI is an all-in-one AI cloud solution that empowers businesses with open-source model APIs, serverless GPUs, and on-demand GPU instances.
