At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
The Marketing Lead / Head of Marketing is a strategic role focused on commercial, brand, content and social media marketing for the country. Reporting to the Regional Marketing Director, this individual will lead partnership relationships with local merchants to develop co-marketing campaigns, execute social media campaigns together with local influencers, and create the content and assets needed for running local and hyper-local campaigns and initiatives, while ensuring that the country marketing adheres to global brand guidelines and is aligned with business objectives. This role involves understanding the growth levers for the country and investing where it makes the most sense, leveraging both local and global resources and channels, and optimizing for growth and efficiency.
Our humble expectationsSkills & tools
Strategic marketing planning and campaign execution (organic & paid)
Social media management and content creation
Partnership marketing, co-branding, and budget optimization
Languages
Strong English skills, plus local language fluency where needed
Education & experience
Bachelor’s in Marketing, Business, Communications (or similar) — or equivalent experience
6–10+ years in strategic & operational marketing, ideally in B2C, tech, or e-commerce
Comfortable in cross-functional, matrixed setups
Leadership
Experience leading and developing marketing teams with a people-first mindset
- Work closely with the Regional Campaign Planning team, as well as global marketing teams to ensure that the country marketing calendar aligns with global strategic initiatives
- Form the marketing strategy for the country, taking into account OKRs and available budgets, and balancing local and global campaigns
- Coordinate with local leadership and GMs, global marketing teams and commercial teams to align marketing strategies with overall business objectives
- Identify and secure new partnerships, while nurturing existing relationships; participate in meetings with big accounts with the commercial team
- Spearhead both organic and paid hyper local initiatives such as guerilla marketing, events, stunts, and partnerships with local brands and businesses
- Design and execute joint marketing campaigns with our partners to increase visibility and drive mutual growth
- Execute social media campaigns by partnering with local influencers as well as with the Regional Brand team to ensure brand guidelines are enforced
- Support Campaign Planning teams in city and area expansions
- Oversee the creation of marketing materials and promotional content tailored for local campaigns
- Lead a team of Marketing Managers/Specialists and support their development
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on factors such as the candidate’s skills, experience and qualifications. Please note, that the starting pay may vary if the candidate does not fully meet the expectations as outlined in this job posting.
The salary listed is the monthly salary range for this position.
To learn more about our benefits, please do not hesitate to bring this up with our Talent Acquisition Partner!
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
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What We Do
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
