Marketing Lead

Posted 21 Days Ago
Be an Early Applicant
San Mateo, CA, USA
In-Office
150K-200K Annually
Entry level
Professional Services • Consulting
The Role
Lead the marketing function supporting enterprise sales across North America and EMEA. Responsibilities include developing demand-generation campaigns, positioning the offering, creating sales enablement materials, managing conferences and events, administering marketing automation and CRM workflows, and connecting marketing activity to revenue goals.
Summary Generated by Built In

About the company

Our client is a fast-growing technology company.

The role

Raydar is recruiting for this role on behalf of our client. Set up and lead the marketing function for an enterprise sales team covering North America and EMEA, acting as the first dedicated marketing hire. You will manage lead generation, messaging for the offering and field events, working closely with sales to support revenue growth.

What you'll do

- Create and run the marketing program behind enterprise sales in North America and EMEA.

- Design and execute campaigns that bring in sales-ready leads.

- Develop how the offering is positioned and described, and equip the sales team with supporting materials and competitor comparisons.

- Organize and run conferences and other events that feed the sales funnel.

- Administer marketing automation and CRM workflows to capture, track and nurture leads.

- Partner with sales and leadership to tie marketing activity to revenue goals.


Requirements

What we're looking for

- Direct experience owning product marketing for business-to-business enterprise audiences.

- Working knowledge of marketing automation platforms and a CRM system.

- Ability to work on-site five days a week.

Bonus points

- Degree in marketing, business or a related field, or an MBA.

- Familiarity with measuring campaign performance, lead attribution and return on marketing spend.

- A hands-on, self-starting approach suited to a small, quick-moving team that works together in person.

- Prior exposure to logistics, industrial or automation-related technology sectors.


Benefits

Compensation and benefits

- Base salary: USD 150,000 to 200,000 per year

- Equity

- Relocation support

Location and work model

- San Mateo, California, United States

- On-site, 5 days per week in office

- Full-time

Skills Required

  • Direct experience owning product marketing for business-to-business enterprise audiences
  • Working knowledge of marketing automation platforms and a CRM system
  • Ability to work on-site five days per week
  • Degree in marketing, business, or a related field, or an MBA
  • Familiarity with campaign performance measurement, lead attribution, and return on marketing spend
  • Hands-on, self-starting approach suited to a small, fast-moving team
  • Prior exposure to logistics, industrial, or automation-related technology sectors
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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