Your Profile
- Bachelor's or Master's degree in Business Administration, Marketing, Advertising, Economics, Engineering, or a related field
- At least 5 years of experience in digital marketing, performance marketing, or user acquisition, preferably in the mobile app industry
- Proven experience in developing and executing successful marketing and user acquisition strategies
- Strong knowledge of performance marketing platforms, including Meta Ads, Google Ads, Apple Ads, and other relevant channels
- Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust
- Strong understanding of key marketing metrics, including ROAS, ROI, CPI, CAC, LTV, and retention
- Experience in managing marketing budgets and optimizing campaigns to achieve business objectives
- Strong analytical and problem-solving skills with a data-driven approach to decision-making
- Ability to develop creative marketing strategies and translate market trends into actionable growth opportunities
- Strong leadership qualities with the ability to guide teams, manage multiple priorities, and drive results
- Excellent written and verbal communication skills in English
- Passion for digital products, mobile technologies, and emerging marketing trends
- Innovative, proactive, and growth-oriented mindset with a continuous desire to learn and improve
Responsibilities
- Develop and lead comprehensive marketing and user acquisition strategies to drive sustainable growth across our mobile app portfolio
- Plan, manage, and optimize performance marketing campaigns across multiple advertising platforms
- Own marketing budgets and resource allocation to maximize campaign efficiency, profitability, and return on investment
- Monitor and analyze campaign performance, identifying opportunities to improve key metrics such as ROAS, CPI, CAC, and LTV
- Manage MMP (AppsFlyer/Adjust) setup, deep linking, event mapping, custom parameters, and media partner integrations
- Lead creative strategy development by working closely with motion designers, creative teams, and other stakeholders
- Generate innovative advertising concepts and guide creative testing processes to improve campaign performance
- Identify and explore new marketing channels, growth opportunities, and emerging industry trends
- Conduct market research and competitor analysis to develop effective and competitive marketing strategies
- Collaborate with Product, Data, and Creative teams to align marketing initiatives with overall business objectives
- Establish marketing KPIs, track performance, and provide actionable insights to support strategic decision-making
- Guide, mentor, and support the marketing team to ensure effective collaboration and continuous improvement
- Foster a culture of creativity, experimentation, and data-driven decision-making within the marketing team
Working at Lyrebird
- You will be working in one of the best and first mobile product company in Turkey, working on a global level and recognized internationally.
- Flat hierarchies and short decision-making procedures; we live the well-known start-up atmosphere – you’ll find the direct contact person for any matter easily within reach
- Taking responsibility from day one, improve your skills and learning continuously
- An absolute sense of unity; together we are aiming for the same goal – you’ll be part of the company's success
- Fast-paced environment with a tight-knit and collaborative culture
Skills Required
- Bachelor's or Master's degree in Business Administration, Marketing, Advertising, Economics, Engineering, or a related field
- At least 5 years of experience in digital marketing, performance marketing, or user acquisition
- Experience in the mobile app industry
- Proven experience developing and executing successful marketing and user acquisition strategies
- Strong knowledge of Meta Ads, Google Ads, Apple Ads, and other performance marketing channels
- Hands-on experience with Mobile Measurement Partners such as AppsFlyer or Adjust
- Understanding of ROAS, ROI, CPI, CAC, LTV, and retention metrics
- Experience managing marketing budgets and optimizing campaigns
- Strong analytical and problem-solving skills with a data-driven approach
- Ability to develop creative marketing strategies and identify growth opportunities
- Leadership experience guiding teams and managing multiple priorities
- Excellent written and verbal communication skills in English
- Passion for digital products, mobile technologies, and emerging marketing trends
- Innovative, proactive, and growth-oriented mindset
What We Do
Lyrebird Studio is a leading global developer and publisher that Ömer Gündeşli founded in 2011 with the vision of turning photography into a creative tool for everyone through accessible mobile applications. Today it has become a vessel for so many users to enjoy and create social content, to express themselves and the world around them. As Lyrebird Studio, we bring years of experience to the table, with a crew of top players in development, software engineering and design. We just expanded our team to 50 people and looking to expand even more in near future. We started by focusing on various photo editing applications that transform everyday life into a creative adventure. As we kept growing our curiosity grew further and we’ve begun developing products that cover a diversity of different media and formats. We now have a collection of photo editing applications, audio and video editors and social tools that we are proud to share with our users on a wide range of platforms. We currently have 1,5+ billion installs across Android and iOS, and 50+ live products on the market. We have made it to various top lists of installs of many countries, and we serve our users in 20+ languages and 150+ countries. We are proud of our artistic curiosity, our community building and our belief in impactful digital platforms. We will keep creating and growing every day, finding extraordinary ways to tell visual stories with you. Lyrebird Studio - Be Limitless
