The Role
Leads marketing strategy, team execution, campaigns, product launches, SEO, WordPress management, content, brand, AI-assisted workflows, and automotive industry events. Generates dealership leads and demo bookings, manages vendors and budgets, coordinates with sales and product teams, and reports on campaign, organic search, event, and pipeline performance. Requires strong automotive industry knowledge, hands-on digital marketing expertise, and experience leading people or cross-functional initiatives.
Summary Generated by Built In
Automotive SaaS | SEO, Industry Events and Digital Marketing
Chino, CA | Full-time | In person
Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company’s Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results.
Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company’s Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results.
About UpdatePromise
UpdatePromise develops automotive software and AI solutions supporting dealership scheduling, customer communication, service operations, payments, and customer experience. We work with leading automakers, including Honda, Acura, Toyota, Lexus, Hyundai, Genesis, Mazda, Kia, Audi, BMW and Ford, and serve thousands of automotive centers across North America. Recent innovations include our Harmony AI platform and a smart-glasses video inspection integration with Meta.
We are seeking a Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company’s Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results.
About Your Role
You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development.
You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work.
Key Responsibilities
About Your Role
You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development.
You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work.
Marketing Strategy and Team Leadership
· Own the annual and quarterly marketing plans aligned with executive priorities, sales goals, and product releases.
· Maintain a weekly calendar with clear assignments, deadlines, and deliverables.
· Lead work across marketing teammates, website support, vendors, sales, and product teams.
· Identify delays early and resolve execution problems.
· Present recommendations for campaign priorities, spending, and resource needs.
Campaigns and Revenue Growth
· Plan and execute campaigns that reach dealer principals, general managers, and fixed operations leaders across email, social media, websites, events, OEM, and partner channels.
· Generate qualified dealership and dealer group leads and drive demo bookings.
· Develop messaging for UpdatePromise, Harmony AI, and related products.
· Lead product launch materials, campaign schedules, and sales follow-up.
· Work with sales to evaluate lead quality and improve campaign results.
Content and Brand Management
· Guide and review articles, case studies, sales collateral, presentations, product announcements, and creative assets.
· Translate technical product capabilities into clear customer benefits.
· Maintain consistent messaging across company websites and marketing channels.
· Support executive LinkedIn content and industry thought leadership.
SEO and Search Performance
· Own keyword strategy, on-page optimization, and content planning for dealership and service technology search terms.
· Lead technical SEO audits, including site speed, indexing, schema, mobile usability, and Core Web Vitals, with our website developer.
· Grow organic traffic, rankings, and leads, including visibility in AI search results such as Google
AI Overviews
AI Overviews
· Monitor website traffic, conversions, and search performance using GA4, Google Search Console, and tools such as Semrush or Ahrefs.
· Report monthly on organic leads, rankings, and conversion results.
Website Management and WordPress
· Manage the UpdatePromise website, including content, page updates, landing pages, navigation, and brand consistency.
· Use WordPress to create, edit, publish, and maintain pages and posts.
· Coordinate technical changes, integrations, troubleshooting, plugin updates, backups, and security with our website developer.
· Keep product information, manufacturer program pages, event details, and lead forms current.
AI and Marketing Automation
· Use ChatGPT, Claude, and other approved tools in daily marketing workflows.
· Build reusable prompts, templates, and documented processes.
· Verify product claims, source information, and customer-facing content before publication.
· Evaluate emerging AI capabilities based on quality, cost, time savings, and business value.
· Train teammates on effective AI workflows.
Industry Events, Vendors, and Budgets
· Build the annual event strategy and recommend which shows deliver the best return, including NADA Show, Digital Dealer, state dealer association meetings, OEM dealer meetings, and 20 Groups.
· Manage trade shows, roadshows, manufacturer meetings, and dealership events, from booth strategy to on-site execution.
· Manage event schedules, collateral, vendor deliverables, and logistics.
· Identify sponsorship and speaking opportunities for company executives.
· Organize lead capture and post-event follow-up with sales.
· Measure each event's cost per lead, pipeline generated, and closed revenue.
· Evaluate vendors and negotiate pricing within approved authority.
· Track marketing spending and report results against approved budgets.
Reporting and Accountability
· Deliver concise weekly progress reports and monthly performance reviews.
· Track qualified leads, demo bookings, conversion rates, campaign costs, and pipeline contribution.
· Maintain reliable campaign tracking in our CRM ([e.g., HubSpot]) and marketing systems.
· Use results to recommend specific improvements.
· Keep leadership informed of completed work, upcoming priorities, and decisions requiring attention.
What You Bring
· Preferred 5+ years of B2B marketing experience, including 2+ years leading people, agencies, or cross-functional projects.
· 3+ years of marketing experience in the automotive industry, such as with a dealership, dealer group, OEM, or automotive software or service vendor.
· Understanding of how dealerships operate and buy, especially fixed operations and service departments.
· Proven record of growing organic search traffic and leads, with examples of results.
· Knowledge of major automotive industry events and experience planning trade show presence.
· Track record of planning and executing marketing campaigns that generated measurable pipeline.
· Strong writing, editing, organization, and project coordination skills
· Practical experience using AI tools to produce and improve marketing work.
· Hands-on WordPress experience, including page editing, landing pages, and familiarity with plugins and page builders.
· Familiarity with email marketing, social media, website publishing, CRM systems, and analytics tools such as GA4.
· Ability to manage multiple projects and meet deadlines.
· Confidence working directly with executives, sales teams, and technical colleagues.
· Willingness to learn new tools and change processes when a better approach becomes available.
Skills, Knowledge and Expertise
Preferred Experience
· Automotive SaaS or dealership technology marketing.
· Product launches, OEM vendor programs, co-op marketing, and automotive manufacturer communications.
· Marketing automation, technical SEO, and website conversion optimization.
· Existing relationships with automotive media, associations, or event organizers.
· Building repeatable AI-assisted workflows
Benefits
Why Join UpdatePromise
· Build and shape the marketing function at a growing automotive technology company.
· Work directly with executive leadership and major automaker partners.
· Represent UpdatePromise at the industry's leading events.
· Benefits: [health, dental, vision, 401(k), PTO, bonus, etc.
About
UpdatePromise does more than create industry changing products. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream, innovate and create. Our culture thrives by embracing diversity and rewarding imagination. We seek achievers, leaders and visionaries. At UpdatePromise it’s about each person bringing skills and passion to a challenging and constantly evolving world of technology.UpdatePromise is a technology company. From our flagship Auto-Body Review product that changed an industry, to our full suite of products geared towards communication and automation, managing big data and providing leading edge engineering and systems support, our teams at UpdatePromise exist to revolutionize the future at the confluence of tech and communication. We invest and develop advances in technology and employ the most creative people in the world, and then give them the support to constantly innovate, iterate and serve consumers more directly and personally. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.
Skills Required
- 5+ years of B2B marketing experience
- 2+ years leading people, agencies, or cross-functional projects
- 3+ years of marketing experience in the automotive industry
- Understanding of dealership operations and purchasing, especially fixed operations and service departments
- Proven record of growing organic search traffic and leads
- Experience planning automotive industry events and trade show presence
- Track record of executing marketing campaigns that generated measurable pipeline
- Strong writing, editing, organization, and project coordination skills
- Practical experience using AI tools in marketing workflows
- Hands-on WordPress experience, including page editing, landing pages, plugins, and page builders
- Familiarity with email marketing, social media, website publishing, CRM systems, and GA4
- Ability to manage multiple projects and meet deadlines
- Confidence working with executives, sales teams, and technical colleagues
- Experience with automotive SaaS or dealership technology marketing
- Experience with product launches, OEM vendor programs, co-op marketing, or manufacturer communications
- Experience with marketing automation, technical SEO, and website conversion optimization
- Relationships with automotive media, associations, or event organizers
- Experience building repeatable AI-assisted workflows
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The Company
What We Do
At UpdatePromise, it’s our unwavering promise to update customers that sets us apart. We’re the leading technology communications provider to dealerships throughout North America, powering more than 20,000 businesses across the country. Our innovative and automated status update solutions enable your business to capture the consumer from the very beginning of their experience, right at the service drive. But we don’t stop there - we keep them completely engaged and informed during the entire service lifecycle, and beyond. Features of our leading solution include automated status messaging via text and email, mobile and integrated payment solutions, insurance and OEM approved CSI surveys, data analytics, video and photo enabled recommendations, automated reviews, automated social media management, lost souls marketing campaigns and more! Our technology is more than just a customer satisfaction and employee efficiency tool, it’s also your brand loyalty and customer retention platform. Want to find out more? We’d love to chat with you. Want to find out more? Call us on (951) 471- 7235 Or request a demo now: http://updatepromise.com/dealer-inquiry/ https://www.updatepromise.com/
