About the company
Our client is a healthcare technology company.
The role
Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire, owning brand, demand generation and event activity in close partnership with company leadership. The role blends strategy with hands-on execution and requires working independently across many marketing functions.
What you'll do
- Build the company's brand story and public identity from the ground up alongside the founders.
- Set and carry out the strategy for generating inbound leads, choosing the right mix of channels such as account-based, product and paid marketing.
- Run account-based campaigns aimed at multi-site practice groups, coordinating closely with the business development team.
- Oversee content production and manage external vendors such as design studios to deliver marketing assets, social posts and collateral.
- Manage logistics for an active conference calendar and look for new event opportunities.
Requirements
What we're looking for
- 3 to 5 years of B2B marketing experience with a strategic mindset and a sense of where to focus first.
- Healthcare or startup experience, with willingness to work across account-based marketing, content, events and brand.
- Comfort working as an individual contributor without a defined playbook.
- A brand-first approach and the ability to turn product value into clear, compelling messaging.
- Ability to experiment and prioritize marketing channels strategically.
- Ability to work independently with little direct supervision.
- Willingness to work on-site five days a week.
Bonus points
- Background in sales or account-based marketing.
- Experience in the healthcare industry.
- Experience wearing multiple B2B marketing hats at an early-stage startup.
Benefits
Compensation and benefits
- Base salary: USD 150,000 to 200,000 per year
- Equity
- Health, dental and vision coverage
- Commuter benefits
- Flexible time off
Location and work model
- New York City, NY, United States
- On-site, 5 days per week in office
- Full-time
Skills Required
- 3 to 5 years of B2B marketing experience
- Strategic mindset with the ability to prioritize marketing initiatives
- Experience across account-based marketing, content, events, and brand marketing
- Ability to work as an individual contributor without a defined playbook
- Brand-first approach and ability to translate product value into compelling messaging
- Ability to experiment with and strategically prioritize marketing channels
- Ability to work independently with little direct supervision
- Willingness to work on-site five days per week in New York City
- Healthcare or startup experience
- Background in sales or account-based marketing
- Experience in the healthcare industry
- Experience handling multiple B2B marketing functions at an early-stage startup
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
