Marketing Lead

Posted 10 Days Ago
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Melbourne, Victoria, AUS
In-Office
Entry level
Artificial Intelligence • Information Technology • Software
The Role
Lead marketing for Matilda, Maincode’s Australian-made AI stack. The role focuses on developing and improving the company’s marketing, content, communications, storytelling, and overall public narrative. The successful candidate will conduct deep research into Maincode’s work, identify opportunities to strengthen its positioning, and creatively build awareness of Matilda worldwide. Maincode seeks a highly driven, inventive, irreverent, mission-oriented marketer with exceptional standards and persistence.
Summary Generated by Built In

About Maincode

Maincode makes Matilda, an Australian-made AI stack we run end to end, from tin to token. We operate our own infrastructure here in Australia, train and maintain our own frontier models, and run multiple surfaces on top of them, including chat, coding, and APIs. Everything we ship is built on capability we control ourselves.

We are hiring a true believer and a relentless operator to tell Matilda's story. We need a compelling storyteller with a fierce, authentic commitment to seeing Australian-made AI take on the world. You must be a creative pragmatist, someone who crafts highly resonant narratives but executes with the technical precision, speed, and discipline of an engineer.

The Role

We value high agency, bold execution, and building from the ground up. We do not farm our voice out to agencies; true conviction requires being inside the firewall, working directly alongside the team that builds the product.

To succeed here, you need to dive deeply into our technical footprint, review what we have built, and figure out how to scale our narrative globally. Everything you need to win is built in-house, and we expect you to leverage every channel and tool at your disposal to drive outcomes.

Focus Areas & Capabilities

  • Technical Execution: You understand the technology deeply and operate as a self-sufficient builder. You use every available platform to ship fast and drive measurable results without relying on outside help.

  • Authentic Storytelling: Throw out the standard B2B rulebook. Translate complex technical milestones into clear, high-impact narratives that command attention.

  • In-House Evangelism: Take complete ownership of the brand. Champion the mission with the grassroots authenticity and conviction that only comes from being deeply embedded in the core team.

Details

  • Location: Melbourne, VIC

  • Type: Full-time, permanent

  • Remuneration: Competitive salary (commensurate with experience) + super + equity

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The Company
HQ: Melbourne, VIC
13 Employees

What We Do

We create intelligent systems that understand context, anticipate needs, and turn ideas into action, unlocking entirely new ways for people to work and create. The future isn’t just about software that stores information. It’s about technology that thinks, adapts, and acts. We are pioneering the next generation of AI-powered, action-driven systems that amplify human capability, accelerate workflows, and make work feel effortless. We believe AI should do more than assist, it should empower. If you're passionate about building the next era of intelligent software, join us.

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