The Role
Translate marketing strategy into multi-channel campaigns (digital, in-store, events). Manage end-to-end campaign execution, calendar, landing pages, email workflows, paid media, vendor coordination, A/B testing, segmentation, personalization, and KPI-driven optimization while collaborating with sales and marketing associates.
Summary Generated by Built In
- Translate marketing strategy into actionable plans across digital channels,
- in-store activations, and events.
- Manage campaign execution end-to-end, including timelines, deliverables, and
- post-campaign analysis.
- Collaborate with marketing associates and sales teams to ensure cohesive
- campaign delivery.
- Own the marketing calendar, ensuring campaigns are launched on time and
- optimized for maximum reach.
- Oversee day-to-day campaign operations: landing page creation, email
- workflows, paid media assets, etc.
- Track KPIs and analyze performance data to continually improve campaign
- effectiveness.
- Work closely with external vendors when required to scale efforts.
- Implement A/B testing, audience segmentation, and personalization tactics for
- ongoing campaign optimization.
Requirements
- Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix2.
- Must be technologically savvy to carry out detailed research.
- Must be proficient with MS Office, Google Workspace, Constant Contact, and Adobe software.
- Knowledge of marketing principles, best practices, and procedures.
- Detail-oriented, great follow-through with the ability to perform well with limited supervision and direction.
- Must possess strong multi-channel marketing skills such as traditional, digital, social media marketing, etc, and be results-based.
Soft Skills
- Strong Analytical and problem-solving skills.
- Ability to leverage their existing networks/connections.
- Good written and verbal communication skills.
- Excellent organizational and time management skills.
- Strategic, excellent organizational, and project management skills.
- Accuracy and attention to detail.
Education and Experience
- BSc/HND in Marketing, Business Management, or any other relevant field
- At least 5 years of marketing experience
- Professional certification will be an added advantage
Behaviourial Competencies
- Must demonstrate a high level of confidentiality and sound judgment
- Must be a critical thinker
- Must be committed to the job and be responsible
- Must be professional in creating reports in compliance with the
- company’s standards
- Must be detail-oriented
- Must have a proactive attitude
- Passion for idea creation, relationships, and consensus building
- Flexible with the ability to adapt and change as required
- Values teamwork and works well in a cross-functional environment
Skills Required
- Proficiency in marketing automation software such as HubSpot Marketing and Bitrix2
- Proficiency with MS Office, Google Workspace, Constant Contact, and Adobe software
- Technologically savvy with ability to perform detailed research
- Knowledge of marketing principles, best practices, and procedures
- Strong multi-channel marketing skills (traditional, digital, social) and results orientation
- Ability to implement A/B testing, audience segmentation, and personalization tactics
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Excellent organizational and time management skills; strong project management
- Ability to leverage existing networks/connections
- BSc/HND in Marketing, Business Management, or relevant field
- At least 5 years of marketing experience
- Professional certification in marketing (added advantage)
- Demonstrated confidentiality, sound judgment, and proactive attitude
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The Company
What We Do
Scalein helps businesses across Africa hire top talent, streamline operations, and grow through integrated recruitment, outsourcing, practical training, and growth consultancy. It connects clients with high-quality, pre-vetted professionals, provides operational teams that reduce the burden of hiring and management, develops workforce and leadership skills, and helps businesses identify opportunities, resolve bottlenecks, and build scalable systems and processes for sustained, measurable growth.
