Join the team redefining how the world experiences design.
Hey gday mabuhay kia ora 你好 hallo vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer so well get straight to the point.
At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 200 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.
About you
As our Growth Marketing Lead, you will be the main POC for the Territory and a thought partner to our Country Managers. You will drive the strategy for Marketing on the ground in each market, partnering with your Performance, Organic Social, Community and Creative colleagues to deliver strategies deeply connected to local business priorities and audience opportunities.You’ll be accountable Marketing performance at a macro level and be consistently ‘vocal for local’ in achieving these goals.
What you’ll do
- Own end to end marketing strategies for your territory of ‘Pioneering’ and ‘Frontier’ Markets
- Apply a full (marketing) funnel view to tracking and driving results
- Connecting the dots between brand & performance media, and our O&O channels
- Drive local brand marketing strategy and connect brand messaging with that of the rest of our paid & owned channels
- Execute field marketing projects to test events/partnerships as a new vehicle for building the brand and acquiring new customers
What we're looking for
- Extensive experience in delivering local market strategies, as part of a global organization
- A proven track record of driving commercial outcomes
- Generalist marketing knowledge with an understanding of how and when to pull different marketing levers to drive results
- A team player - a strong collaborator and a supportive colleague
- A critical thinker - someone who will challenge the status quo and help us innovate around local priorities
- Creativity! We will be investing heavily in our local brand this year so need someone with experience of driving brand activity, working with agencies and a vision for what good brand marketing looks like in your locale
About the Team
Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
As part of the International Marketing Group, our Growth Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in Europe regional campaigns, localised moments, and evergreen creative initiatives across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the role, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Expected Salary Range: EUR 103,000 – EUR 143,000 gross per annum
Applicable Collective Bargaining Agreement: CCNL for Temporary Work Agencies (Italy) (CCNL per la categoria delle Agenzie di Somministrazione di Lavoro) and CCNL Commercio.
Please note that meetings are conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.
Skills Required
- Extensive experience delivering local market strategies within a global organization
- Proven track record of driving commercial outcomes
- Generalist marketing knowledge and understanding of marketing levers
- Strong collaboration and teamwork skills
- Critical thinking and ability to challenge the status quo
- Experience driving brand activity and working with agencies
- Creativity and vision for effective local brand marketing
Canva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canva and has not been reviewed or approved by Canva.
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Parental & Family Support — Permanent employees are eligible for 18 weeks of paid parental leave from day one, inclusive of all parents. Additional supports include flexibility in how leave is taken and resources around pregnancy loss and caregiving.
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Leave & Time Off Breadth — Extra paid time off categories expand beyond standard PTO. Examples include five Flex Leave days, three days of paid volunteering, and milestone Epic Experience time off at 5 and 10 years.
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Equity Value & Accessibility — Equity participation is a core element of total rewards. Company materials and industry reporting note periodic opportunities to realize value through secondary transactions, enhancing perceived upside.
Canva Insights
What We Do
Canva is an online graphic design platform with a mission to empower everyone to design anything and publish anywhere, offering a free-to-use tool for creating social media posts, presentations, posters, videos, logos, and more.
