Nothing

Marketing Lead, Malaysia

Posted Yesterday

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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

In-Office

Senior level

Information Technology • Software

The Role

Lead marketing initiatives in Malaysia, crafting impactful campaigns, managing budgets, and mentoring a team while ensuring brand consistency and awareness.

Summary Generated by Built In

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

Are you ready to shape the future of tech culture in Malaysia? As the Malaysia Marketing Lead for Nothing, you won’t just execute campaigns—you’ll be pioneering how we resonate with a new generation. You’ll be leading the growing Malaysia marketing team and bringing our disruptive vision to life.

Your mission? To make Nothing a brand that’s talked about, shared, and celebrated. This role isn’t about playing it safe; it’s about taking bold risks that capture attention. You’ll craft social-first strategies, build influential partnerships, and amplify our story through earned media, all while staying true to our mission of making tech fun again.

You’ll be working closely with global teams, using Malaysia as a testing ground for new ideas. If you thrive in a fast-paced, underdog environment and are excited by the challenge of building something iconic from the ground up, then this is your opportunity to be part of the future.

Responsibilities:

You will ensure the Nothing brand is consistent across Malaysia laddering up to our global marketing strategy. You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture. You will also play a pivotal role in managing regional publicity, social media and event marketing,

Co-own business goals and work closely with leadership to achieve company objectives.
Be the owner of the country's marketing budget & be responsible for the marketing performance portion of Malaysia’s success.
Own Malaysia's marketing initiatives (Influencer Marketing, Public Relations, Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.
Lead and mentor the marketing team, fostering a collaborative and creative environment.
Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.
Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Must Haves:

Extensive marketing experience (8-10 years) and previously been in a leadership role (3 years in a leadership role).
Good knowledge of local market trends and consumer behavior, particularly younger generations.
Demonstrated ownership capabilities and entrepreneurial mentality and a builder’s mindset with a passion for challenging the status quo and creating something iconic.
Proven success in executing marketing budgets effectively and achieving desired outcomes.
Proven track record in organic social, earned media, and influencer partnership initiatives on a limited budget.
Regional Marketing Experience in Malaysia, skilled at localizing global strategies while maintaining brand consistency.
Excellent proficiency both in Bahasa and English.

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The Company

HQ: Clerkenwell, England

15,311 Employees

Year Founded: 2020

What We Do

Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products.

Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society.

Nothing is igniting change in the world.

We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us.

About us:
Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit