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Appian is seeking an Industry Strategy Marketing Lead to own the messaging and marketing strategy for Life Sciences, one of our fastest growing market segments. This person will partner with Sales, Marketing, Product Management, Customer Success, and other GTM functions to drive awareness and demand for the Appian platform in Life Sciences and its sub-markets. They will create holistic industry marketing strategy plans, coordinate across departments to execute those plans, and measure and report on program effectiveness against pipeline and revenue goals.
Responsibilities and Skills:
Lead global marketing programs for Life Sciences, ensuring alignment with sales initiatives and business goals.
Provide strategic global industry messaging, positioning, and direction to other marketing teams (including content, field, partner, etc.) to ensure consistency across campaign activities.
Develop an in-depth understanding of customer needs and industry trends, partnering with our Life Sciences sales leaders to craft a compelling story about the unique value Appian delivers for the Life Sciences industry.
Define a global marketing strategy for capturing the mindshare of our target buyers within the Life Sciences and Pharmaceutical segments.
Create holistic marketing plans to generate awareness and drive quality leads for the Sales team. Work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.
Apply rigor, discipline, and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.
Act as the central point of contact across GTM functions to drive stakeholder buy-in and ensure the success of marketing efforts for Life Sciences.
Qualifications:
7+ years of industry marketing or marketing management experience in B2B SaaS environments; prior Life Sciences, Pharmaceutical, and/or Healthcare experience strongly preferred.
Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.
An analytical mindset and the ability to use data to inform program planning, execution, and optimization.
A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.
An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action and follow-through, and hold key stakeholders accountable.
Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment.
Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), and enterprise mobile — as well as Insurance-specific systems such as policy administration, claims, and underwriting — a plus.
BA/BS degree or equivalent in a relevant discipline.
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About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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Appian Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Appian Corporation and has not been reviewed or approved by Appian Corporation.
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Healthcare Strength — Health coverage is described as fully employer-paid for medical with dental and vision included, alongside mental health support such as no-cost therapy/coaching and Headspace. Feedback suggests care navigation and wellness reimbursements further strengthen day-to-day healthcare access.
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Parental & Family Support — Family support includes 12 weeks paid parental leave for all parents plus 4 weeks recovery for birth mothers, a $5,000 family-forming stipend, and backup care via Bright Horizons. These offerings are portrayed as comprehensive and supportive of different family paths.
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Affordable Benefits — Medical premiums are covered 100% by the employer in the U.S., reducing out-of-pocket costs for core coverage. HSA and FSA options and other tax-advantaged accounts add to affordability for routine and dependent care needs.
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