Marketing: Lead Generation & Paid Ad Specialist
Role Purpose
Why This Role Exists
This role exists to build and maintain a predictable, high-quality lead generation engine for Ello Technology.
You will own the full pipeline system — from paid traffic and conversion funnels through to clean, structured lead delivery into Zoho CRM. This is not about simply running ads. It is about building a system that consistently produces qualified opportunities for the Sales team.
This is a role for someone who is commercially focused, technically strong, and disciplined in execution. Your success will be measured by lead quality, conversion performance, and data integrity — not marketing activity.
Your First 90 Days
What Success Looks Like
By Day 90:
You are consistently delivering a minimum of one qualified lead per business day (22 per month) into Zoho CRM
You are producing at least 22 qualified leads per month (one per business day) through structured demand generation
You have built a stable paid acquisition and funnel system that delivers predictable results
You have clear visibility on key performance metrics including cost per qualified lead, booked calls, and show rates
Your lead flow automation is stable, with leads delivered quickly, accurately, and correctly tagged
Your tracking and attribution systems are reliable and trusted
This role suits someone who can build structure quickly and take full ownership of performance.
Targets and Performance Measures
How Performance Is Measured
This role has clear commercial and operational performance expectations.
You will be measured on your ability to consistently generate qualified leads, improve conversion performance, and maintain high data accuracy across the pipeline.
Key performance indicators include:
Qualified leads generated weekly and monthly
Cost per qualified lead and cost per booked or attended call
Booked calls, show rates, and landing page conversion rates
Opportunities created and pipeline value influenced
Revenue influenced through marketing-driven pipeline
Lead attribution accuracy and tracking reliability
CRM data quality, routing accuracy, and automation uptime
This is a performance-driven role where outcomes, consistency, and data accuracy matter.
Key Responsibilities
1) Paid Acquisition and Demand Generation
You will be responsible for building and optimising paid acquisition campaigns that generate consistent, high-quality leads.
This includes:
Building, launching, and optimising campaigns across Google, Meta, and LinkedIn
Running structured testing across hooks, offers, creatives, and audience targeting
Managing campaign budgets based on performance and conversion data
Continuously improving campaign efficiency and lead quality
2) Funnel Build and Conversion Optimisation
You will own the full conversion journey from click through to qualified lead.
This includes:
Building and maintaining acquisition funnels in GoHighLevel
Creating landing pages, forms, calendars, and workflows
Running weekly landing page and funnel optimisation tests
Reducing friction and improving conversion through structured improvements
Ensuring all follow-up automations trigger correctly across channels
3) Lead Quality and Qualification
You will ensure that leads generated meet the required quality standards for Sales.
This includes:
Aligning with Sales on the definition of a qualified lead
Building pre-qualification into funnel steps where required
Reducing low-quality or irrelevant leads through targeting and offer optimisation
Improving lead quality through continuous testing and feedback
4) Tracking, Attribution, and Data Integrity
You will ensure that all tracking systems are accurate and reliable.
This includes:
Maintaining UTM structures, analytics tracking, and conversion tracking
Ensuring all pixels, events, and tracking systems are firing correctly
Running weekly tracking checks and monthly audits
Maintaining high attribution accuracy across all leads
5) CRM Integration and Lead Routing (Zoho CRM)
You will ensure that all leads are delivered cleanly into Zoho CRM with correct structure and routing.
This includes:
Managing lead sync between GoHighLevel and Zoho CRM
Ensuring leads arrive with complete and accurate data
Reducing duplicates and unknown-source leads
Maintaining high routing accuracy to the correct internal owners
6) Automation and Pipeline Flow Management
You will own the automation layer that ensures reliable lead flow into the business.
This includes:
Managing automation between GoHighLevel and Zoho using integrations or webhooks
Running weekly lead flow and automation checks
Ensuring high system uptime and reliability
Escalating issues quickly to protect pipeline flow
Benefits
Ownership and Impact
Build something that directly drives business growth.
This role gives you full ownership of the lead generation engine. Your work directly influences pipeline strength and revenue performance.
This is how we do that at Ello:
You own the full pipeline from traffic through to CRM
Your work directly feeds the Sales team with qualified opportunities
You see the impact of your work in real pipeline and revenue
You operate in a role with clear commercial importance
Performance Recognition
Results matter. Strong performance is visible.
At Ello Technology, we recognise people who deliver measurable outcomes and maintain high standards.
This is how we do that at Ello:
We recognise consistent delivery of qualified leads
We value disciplined execution and data accuracy
We measure real outcomes, not marketing activity
We make strong performance visible and valued
Career Growth
This should feel like a step forward, not just another marketing role.
You will gain exposure to demand generation, funnel optimisation, and revenue-driven marketing systems.
This is how we do that at Ello:
You build experience across paid media, funnels, and CRM systems
You work closely with commercial and sales teams
You develop skills in conversion, attribution, and pipeline building
You grow in a performance-led environment
Coaching and Development
Structure, feedback, and real-world growth.
We are looking for someone who wants to sharpen both technical and commercial capability.
This is how we do that at Ello:
You receive clear expectations and performance feedback
You work within structured systems and processes
You improve through real-world execution and data
You build high-value skills in demand generation and automation
Meaningful Work and Culture
High standards. Clear expectations. Real contribution.
This is a role where your work directly supports business growth and performance.
This is how we do that at Ello:
You contribute directly to pipeline and revenue
You work in a disciplined, performance-focused environment
You are trusted to take ownership of your function
You help build systems that support long-term growth
Who Will Thrive in This Role
This role will suit someone who is structured, analytical, and commercially focused.
You will likely thrive here if you:
Enjoy building systems that produce consistent results
Think in terms of data, conversion, and measurable outcomes
Are comfortable working across paid media, funnels, and CRM systems
Take ownership of outcomes, not just tasks
Have strong attention to detail and data accuracy
Are disciplined and consistent in execution
Like identifying problems and fixing them quickly
Want to work in a role where performance is clearly measured
Non-Negotiables
This role requires a strong technical and execution foundation.
Non-negotiables for this role include:
Strong GoHighLevel experience across funnels and automation
Proven experience in paid acquisition and conversion optimisation
Strong tracking and UTM discipline
Experience working with CRM systems, ideally Zoho CRM
Ability to diagnose funnel and conversion issues quickly
High attention to detail and structured execution
