The Role
Marketing & Lead Generation Director – Home Improvement Industry
Bath Planet of the Inland Empire
Are you a seasoned marketing professional with a strong background in the home improvement industry? Bath Planet is looking for a driven and innovative Marketing & Lead Generation Director to join our team in the Inland Empire. If you're a strategic thinker with a proven ability to generate high-quality leads and drive business growth, we’d love to connect.
Key Responsibilities:
Bath Planet of the Inland Empire
Are you a seasoned marketing professional with a strong background in the home improvement industry? Bath Planet is looking for a driven and innovative Marketing & Lead Generation Director to join our team in the Inland Empire. If you're a strategic thinker with a proven ability to generate high-quality leads and drive business growth, we’d love to connect.
Key Responsibilities:
- Strategic Marketing Development: Design and execute comprehensive marketing strategies that enhance brand awareness and drive qualified leads specific to the home improvement sector.
- Lead Generation & Nurturing: Implement and optimize lead generation efforts through digital channels (SEO, SEM, social media, email marketing) and traditional methods (events, partnerships, etc.).
- Market Insight & Analysis: Conduct thorough market research to stay ahead of trends, assess competitors, and understand customer behavior to inform lead-generation strategies.
- Content Strategy: Partner with the content team to produce compelling marketing materials that guide potential customers through the sales funnel.
- Performance Tracking: Monitor, analyze, and refine campaigns regularly to maximize ROI and boost conversion rates.
- Team Collaboration: Work cross-functionally with sales and project teams to ensure efficient lead handoff and ongoing nurturing of prospects.
- Experience: Minimum of 3–5 years of experience in marketing and lead generation, ideally in the home improvement or construction industry.
- Digital Marketing Proficiency: Strong command of digital tools and platforms including SEO, PPC, email marketing, content strategy, and social media.
- Analytical Mindset: Data-driven approach with the ability to evaluate metrics and optimize performance.
- Creative & Strategic: A blend of creativity and strategic thinking to craft campaigns that resonate with target audiences.
- Strong Communicator: Excellent written and verbal communication skills, plus the ability to collaborate effectively across departments.
- Track Record of Success: Proven ability to increase leads and improve conversion rates.
- Impactful Role: Play a key leadership role in scaling our business and expanding market presence.
- Career Growth: Become an integral part of our fast-growing company
- Competitive Pay: Enjoy a strong compensation package with performance-based bonuses.
- Collaborative Culture: Be part of a talented and passionate team that values innovation and results.
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The Company
What We Do
Bath Planet of Western PA provides affordable acrylic bathroom remodeling solutions and refit systems. Our aim is to design The Bath of Your Dreams while keeping it comfortable. Our in-home design consultants will sit down with you and walk you through your custom bath remodel. We proudly hold the Good Housekeeping Seal and provide all of our customers with a Lifetime Warranty on both our products and the labor in installing them. Everything Bath Planet has to offered is 100% Manufactured in the U.S.A.
