The Role:
As Marketing Lead for the GCC, you’ll own regional demand generation and growth for our product ecosystem. While global teams define the core product narratives, your role is to localize, amplify, and execute them through culturally resonant campaigns that drive awareness, engagement, and conversion in the GCC.
We’re looking for a digital-first, B2C marketing leader fluent in Arabic, with deep understanding of the GCC’s consumer landscape. You’ll combine data-driven demand generation with culturally relevant storytelling, ensuring our brand is both commercially impactful and culturally unforgettable.
Key ResponsibilitiesDemand Generation & Growth
- Lead end-to-end demand generation campaigns across paid, owned, earned, and partner channels.
- Build integrated digital-first campaigns that drive measurable growth in awareness, consideration, and conversion.
- Partner with sales and channel teams to deliver go-to-market activations that accelerate pipeline and revenue.
- Balance brand-building and performance marketing to maximize ROI.
Localization & Cultural Relevance
- Adapt global product comms into Arabic and culturally nuanced narratives that resonate with GCC audiences.
- Identify and tap into regional trends, creators, and digital subcultures to make campaigns authentic and impactful.
- Build and manage influencer and creator partnerships across tech, fashion, music, and lifestyle to amplify reach.
Cross-Functional Leadership
- Act as the regional voice within the global marketing structure — bringing local insights into product marketing and GTM discussions.
- Collaborate with brand, PR, social, and creative teams to deliver cohesive storytelling across all touchpoints.
- Build, mentor, and inspire a high-performing GCC marketing team and agency network.
Measurement & Insights
- Define and track regional KPIs across awareness, demand generation, and conversion.
- Leverage data and cultural insights to optimize campaigns in real time.
- Provide structured feedback to global teams to inform future positioning and campaign strategy.
- 10+ years of marketing experience, with at least 5 years in a regional role within the GCC.
- Proven success in digital-first B2C marketing — ideally within consumer tech, mobile, or fast-growth brands.
- Fluency in Arabic (written & spoken) is a must; English fluency required.
- Deep understanding of GCC consumer behavior, culture, and digital ecosystems (social platforms, influencers, regional media).
- Track record of delivering high-impact, ROI-driven campaigns in fast-paced environments.
- Strong experience in influencer/creator marketing, demand generation, and integrated campaign management.
- Collaborative leader with experience managing teams, agencies, and cross-functional partners.
- Entrepreneurial, resourceful, and adaptable — comfortable operating with speed and ambiguity.
- A chance to shape the voice of one of the most exciting tech brands
- Fast-paced and creative environment with global reach
- A culture that values curiosity, creativity, and doing things differently
- A commitment to building a diverse, inclusive, and welcoming workplace for all
Note: This is an in-office role based in our London office. While we offer flexibility on hours, this is not a hybrid or remote position.
Top Skills
What We Do
Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products.
Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society.
Nothing is igniting change in the world.
We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us.
About us:
Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit
