Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
- Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
- Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
- Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.
The Role:
The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy across evergreen and campaign-driven initiatives. This role leads CPI’s always-on, evergreen content engine, including planning, prioritization, refresh cadence, sunsetting, and optimization, in close partnership with channel leads and demand generation.
This role emphasizes hands-on content leadership and high-quality execution. The Marketing Lead, Content Strategy, sets content direction and personally produces high-impact content, while collaborating with creative teams, channel owners, demand-generation strategists, SMEs, and executive leaders to execute at scale. This position serves as CPI’s central orchestrator of enterprise-wide thought leadership, ensuring content is aligned, intentional, and measurable.
What You Get To Do Everyday:
- Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sunsetting, and performance optimization plans across digital channels.
- Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities.
- Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance.
- Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.).
- Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels.
- Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel.
- Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality.
- Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners.
- Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management.
- Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices.
- Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
- Perform other position-related duties as assigned.
- Bachelor’s degree in marketing, communications, journalism, public relations (PR), or a related field
- Four years or more of work experience in content strategy, content marketing, and copywriting
- Experience working with SEO principles, content optimization, and analytics tools
- Experience using AI-powered content tools (such as Jasper) to support content ideation, drafting, and optimization at scale
- Demonstrated ability to both set content strategy and personally execute high-quality content at scale
- Strong copywriting skills in support of sales and marketing campaigns, from awareness through conversion, across multiple channels.
- Strong organizational skills with experience developing content calendars, campaign briefs, and governance frameworks
- Strong editorial judgment paired with comfort making recommendations in complex, cross-functional environments
- Ability to synthesize complex topics and product information into clear, audience-appropriate messaging
- Ability to interpret data and use insights to inform decision-making
- High attention to detail with the ability to manage multiple projects
- Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
- Strong business acumen and strategic thinking ability
We'd Love to See:
- Experience working in an enterprise-grade content management system (CMS)
- Experience developing international best practices or supporting multi-region campaigns.
- Strong understanding of accessibility standards, inclusive language, and brand voice consistency
- Knowledge of regulatory requirements and legal considerations related to marketing activities
- Experience in B2B marketing, education, healthcare, or human services industries
What We Offer:
- $80,000 - $85,000 annual salary
- Annual company performance bonus
- Comprehensive benefits package
- 401k
- PTO
- Health & Wellness Days
- Paid Volunteer Time Off
- Continuing education and training
- Hybrid work schedule
- Paid Parental Leave
Top Skills
What We Do
Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages. • We believe in the power of empathy, compassion, and meaningful connections. • We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding. • We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place. CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels. Solutions Nonviolent Crisis Intervention® Training: Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved. Verbal Intervention™ Training: This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation. To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.
