Marketing Lead - Campaigns and Media

Job Details:

Job Description: 

Key responsibilities include:

1. Driving Campaign Execution: You'll oversee strategic planning, brief development, and implementation across all functional marketing areas, both internal and external. This includes collaborating with creative and media planning/buying agencies.

2. Campaign Management: Manage campaigns from inception to delivery, reporting, creating detailed schedules and providing timely status updates to leadership and stakeholders.

3. Data Analysis and Optimization: Dive deep into media data to optimize efficiency and effectiveness of spends. Build analytics models, set benchmarks, and define best practices. Your goal is to derive meaningful insights and refine media strategy to drive business goals.

4. Metrics and Reporting: Develop a library of metrics, reports, and dashboards. Proactively identify problems and analyze every aspect of media performance

5. Paid Media Marketing: Plan and execute the paid media strategy across all touchpoints (digital, offline, search, outdoor, and content partnerships). Collaborate with media agencies to deliver on strategic plans, marketing innovations.

6. Digital Touchpoints Ownership: Create a world-class consumer experience across digital touchpoints (website, customer experience center), explore new digital touchpoints.

7. Budget Management: Be the budget custodian for consumer-facing marketing spend. Plan, deploy, and monitor spends as per agreed frameworks.

8. Social Media management - Manage social advocacy and Intel brand, product evangelism via social platforms for Intel in India

Qualifications:Minimum Qualifications: Post Graduate in Marketing from reputed institute; Industry relevant marketing experience, preferably in IT Preferred Qualifications: Minimum 10 to 14 years marketing experience with IT, hardware or software industry, consumer durable brands.

Job Type:Experienced Hire

Shift:Shift 1 (India)

Primary Location: India, Bangalore

Additional Locations:

Business group:Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Posting Statement:All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.Position of TrustN/A

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. * Job posting details (such as work model, location or time type) are subject to change.