Marketing Lead Breast & Gyne

Posted 5 Hours Ago
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Madrid, Comunidad de Madrid, ESP
In-Office
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Leads strategic, cross-functional marketing for Roche’s Breast & Gyne therapeutic area, with end-to-end accountability for brand strategy, portfolio commercialization, pipeline launches, omnichannel engagement, market intelligence, and commercial excellence. Manages marketing teams, develops talent, coordinates global and local stakeholders, oversees customer insights and communications, and drives market growth across Spain’s hospital and healthcare ecosystem.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The PositionThe Position

The Breast & Gyne Marketing Lead (ML) leads the strategic, cross-functional, and operational marketing organization within the Breast Therapeutic Area. Moving beyond traditional product management, the ML holds end-to-end accountability for designing and executing holistic marketing strategies across current products and upcoming pipeline launches. Acting as a VACC leader (Visionary, Architect, Coach, Catalyst), the ML directs brand management, digital strategy, customer insights, and strategic communications. The role ensures commercial excellence, optimizes resource allocation, and fosters an agile, high-performing squad aligned with global networks and local healthcare ecosystem priorities.

Key Responsibilities:

  • Strategic Leadership and End-to-End Governance 
  • Leading from a marketing perspective the disease area strategy across all products and indications, ensuring cross-squad alignment, strategic coherence, and maximum market impact.
  • Acts as the ultimate decision-maker for the marketing function, streamlining governance to enhance execution speed, agility, and business responsiveness.
  • Ensuring Commercialization Excellence standards, leading high-impact initiatives such as advanced segmentation, targeting, market potential modeling, and performance reporting in direct alignment with global and local teams.
  • Team Leadership, VACC Mindset, and Talent Acceleration
  • Builds, coaches, and empowers a high-performing marketing team, fostering an environment of psychological safety, diversity, and continuous learning.
  • Drives functional talent development, defining capabilities roadmaps and building a robust internal pipeline for future strategic roles.
  • Establishes clear calibration frameworks and objective evaluation metrics to maximize team performance and engagement.
  • Omnichannel Strategy and Ecosystem Engagement
  • Oversees integrated, data-driven omnichannel marketing plans (online and offline), embedding digital trends, advanced metrics, and predictive analytics into business decisions.
  • Ensures seamless coordination with the inField Teams, establishing direct, high-value relationships with key Therapeutic Area Experts (TAEs) and healthcare stakeholders.
  • Directs communication, digital execution, and market research functions to guarantee unified brand positioning and superior customer experience.
  • Global Network and Market Intelligence
  • Actively represents the affiliate within the international pharma network and pathology-specific global working groups to leverage business opportunities and Global Product Strategy (GPS).
  • Monitors market dynamics, competitive intelligence, and regulatory trends to anticipate disruptions, identify strategic growth vectors, and mitigate commercial risks.

Qualifications and Experience

  • Bachelor’s degree in Business Administration, Pharmacy, Marketing, or related life science disciplines. An advanced business degree (MBA or Master’s in Marketing Strategy) is highly preferred.
  • Minimum 5 years of robust marketing experience within the pharmaceutical industry or complex healthcare environments, with a proven track record of managing multi-product portfolios or high-complexity launches.
  • Minimum 2 years of robust hospital market experience in Spain.
  • Demonstrated experience in functional or direct people management, with proven ability to coach, mentor, and elevate strategic capabilities in cross-functional teams.
  • Deep understanding of the Spanish hospital market dynamics, market access processes, and field operations.
  • Proven expertise in leading commercial excellence programs, data analytics tools, advanced marketing metrics, and budget optimization.
  • Strong stakeholder management capabilities, with demonstrated success in building strategic partnerships across internal matrix structures and external creative/strategic networks.
  • Fluency in Spanish and English is mandatory (C1/C2 level).

Leadership Competencies and Culture Alignment

The Marketing Lead must exemplify the Roche Leadership Capabilities (Visionary, Architect, Coach, Catalyst) and strictly operate under the Roche Operating Principles:

  • Put patients first
  • Follow the science
  • Act as one team
  • Embrace differences
  • Accelerate learning
  • Simplify radically
  • Courageous authenticity
  • Enterprise Mindset
  • Demonstrated resilience, strategic courage, agility, and a continuous improvement mindset are essential to navigate high-complexity environments and drive sustainable business growth.

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

  • Bachelor’s degree in Business Administration, Pharmacy, Marketing, or a related life science discipline
  • Advanced business degree, MBA, or Master’s in Marketing Strategy
  • At least 5 years of marketing experience in the pharmaceutical industry or complex healthcare environments
  • Experience managing multi-product portfolios or high-complexity launches
  • At least 2 years of hospital market experience in Spain
  • Experience with functional or direct people management
  • Deep understanding of Spanish hospital market dynamics, market access processes, and field operations
  • Expertise in commercial excellence programs, data analytics tools, advanced marketing metrics, and budget optimization
  • Strong stakeholder management and strategic partnership-building capabilities
  • Fluency in Spanish and English at C1/C2 level

Roche Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.

  • Retirement Support U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
  • Leave & Time Off Breadth Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
  • Healthcare Strength Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.

Roche Insights

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The Company
Provincia de Buenos Aires
93,797 Employees
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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