Marketing Lead, Bangladesh

GSK [Haleon] is looking for the MARKETING LEAD for its Bangladesh business based at Dhaka Corporate office to lead the marketing function and drive brand growth. Haleon PLC is a British multinational consumer healthcare company with headquarters in Weybridge, Surrey, United Kingdom. We are the world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Eno, Panadol, Advil, Voltaren, Theraflu, Otrivin, Parodontax and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question!

JOB PURPOSE:

The Marketing Lead will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, market share, and revenue. This role requires a seasoned marketing professional with a proven track record in the FMCG sector, strong leadership skills, and the ability to drive innovative marketing campaigns. He or she drives the creation of value and our customers by executing the category portfolio strategy making us indispensable to its customers in driving category growth- measured in sales value & profit growth.

WHAT’S IN IT FOR YOU:

The incumbent for Marketing Lead role will be responsible for Strategic Planning, P&L Management, Pricing Strategy, Growth Strategy, Revenue Strategy, Brand profitability, Marketing Analysis to increase the growth & profitability of the Haleon Brands.

KEY RESPONSIBILITIES:

• Developing strategies and plans for the growth and development of the brands. This involves analysing market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
• Drive the financial performance of the brands by overseeing all aspects of Profit and Loss (P&L) management. This includes optimizing revenue streams, managing costs, and maximizing profitability through strategic pricing, promotional activities, and product assortment decisions.
• Determining the product assortment within the category, including which products to introduce, discontinue, or modify based on market demand and company objectives.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture. Working with marketing teams to develop promotional campaigns, advertising strategies, and marketing initiatives to drive sales and increase brand awareness.
• Collaborating with cross-functional teams such as sales, finance, and product development to align category strategies with overall company objectives and ensure seamless execution.
• Conducting regular market analysis and research to stay updated on industry trends, consumer preferences, and competitive landscape within the category.
• Deliver high impact digital with highest digital spends, thought leadership within the extensions team on driving high ROI digital programs. Oversee the execution of marketing campaigns across various channels (digital, print, social media, TV, etc.)
• Combine foresight with commercial planning and action to drive opportunities.
• Drive best practices in analysis, action planning and execution to drive high double-digit growth.
• Collaborate with internal and external stakeholders, including advertising agencies, media partners, and vendors
• Local regulatory policy understanding & stakeholder management
• Build and maintain relationships with key industry influencers and thought leaders
• Represent the company at industry events, conferences, and trade shows

KNOWLEDGE & EXPERIENCE REQUIRED:

• Requires deep knowledge and experience of insights, brand strategy, communication and design.
• Best-in-class knowledge of insights, innovation, P&L management, and executional excellence.
• Requires exceptional ability to work within the matrix (internally and with agencies) to utilize iconic brand assets through inspiring teams, best-in-class research, and ability to manage alignment and then sell into the business to drive executional rigor.
• Requires in-depth expertise to lead work on the brands.
• Knowledge of the Marketing Process
• Strategic thinking for alignment with HALEONs longer term objectives.
• Comfort with ambiguity and building capabilities/organizations with very little definition.

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field from a reputed University. Having an MBA is a must
• 15+ years of experience in marketing, must be within FMCG industry, with at least 3 years in a Marketing Manager/Head of Marketing role
• Proven leadership experience, with the ability to lead and inspire cross-functional teams to achieve common goals.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies and tactics.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a highly competitive market.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.