Marketing Lead – B2B

Reposted Yesterday
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Melbourne, Victoria
In-Office
Expert/Leader
Fintech • Payments • Financial Services
The Role
The Marketing Lead role involves leading B2B marketing initiatives, managing projects and campaigns, overseeing digital strategy, and ensuring effective collaboration across teams.
Summary Generated by Built In
At MMS, we’re committed to making a meaningful difference through tailored solutions across Australia and New Zealand. From salary packaging and fleet management to disability support, our services aim to improve our customers physical or financial wellbeing.
We partner with government, corporate, health, and charitable organisations to deliver long-term value through our trusted subsidiaries.

Our fulltime permanent Marketing Lead role is ideal for an experienced B2B marketer seeking impact and career growth, the role requires adaptability, a continuous improvement mindset and strong internal collaboration. You’ll contribute to strategic planning and lead execution across growth and retention initiatives.

The Role:

  • Support strategy development and campaign planning
  • Lead B2B marketing initiatives, including content and go-to-market execution
  • Manage end-to-end project delivery, from briefing to ROI reporting
  • Execute campaigns across digital, social, email, paid media, and events
  • Own B2B digital and content strategy, including website and channel assets
  • Deliver data-driven reviews and engage stakeholders throughout project cycles
  • Collaborate with designers, copywriters, and external agencies
  • Leverage AI to enhance marketing efficiency and planning
  • Oversee budget, approvals, and compliance

You will bring:

  • 5+ years of proven marketing success with B2B experience in financial or regulated industry
  • Skilled in turning performance data into actionable insights to boost ROI
  • Strong customer focus across multi-channel campaigns
  • Experienced in creative briefing, media planning, and approval workflows
  • Expertise in content creation, digital marketing, and campaign execution for growth, brand, and retention
  • Advanced project and stakeholder management skills
  • Knowledge of branding standards, compliance, and approvals
  • Familiar with CMS and landing page creation (preferred but not essential)
  • Proficient in CRM and marketing automation platforms (e.g. MS Dynamics, Adobe, SugarCRM)

What we can offer you:

  • Novated leasing benefits and discounts

  • 12 weeks paid parental leave and access to our Parents Portal

  • Comprehensive learning and development opportunities to support your career growth

  • Sonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinations

  • Default Income Protection Insurance reimbursed for members of the MMS Default Super Fund

  • Exempt Employee Share Plan

Embracing our value of Everyone Matters we hold a collective commitment to foster an environment where all differences are valued and respected. 

  • We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply.

  • We embrace hybrid working and welcome conversations about flexibility. 

Please note all successful candidates will undergo background checks (including criminal history and ASIC checks) and an NDIS Workers Screening Check if appropriate.  All information provided will be treated confidentially. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.

If you identify as a person living with disability and require adjustments to our recruitment process, please contact us at [email protected]

Top Skills

Adobe
AI
CRM
Ms Dynamics
Sugarcrm
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The Company
Melbourne, Victoria
1,199 Employees
Year Founded: 1988

What We Do

With eight brands across the employee benefits, fleet management and disability support industries, MMS employs around 1300 people in Australia and New Zealand.

Established in 1989, MMS blazed the trail for salary packaging in Australia, and we have grown from a small family business to the ASX-listed house of brands we are today.

At MMS, we're proud of our history, our heart, and our commitment to making a difference to people's lives. ​We care because people matter. ​We collaborate because the greatest achievements are made together, and we continuously create because some of the best innovations have yet to be imagined.​

Our vision – to be a trusted partner that provides solutions in making complex matters simple – reflects our strong nationwide presence and the many long-term clients we partner with including Federal and State governments and some of the largest public and private sector, health and charitable organisations

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