Marketing Lead Analyst

The Marketing Lead Analyst will be responsible for strategizing, re-engineering, and managing the end-to-end delivery of multi-channel Marketing campaigns. This marketing professional will play a central role in a cross-functional team working in close partnership with Strategy, List Processing, Digital, Direct Mail Production, Email, and Campaign Management to develop marketing strategies, streamline processes, define program requirements with a focus on maximizing profitability, process efficiencies, and controls. 
Responsibilities:

• Develop forward-thinking marketing strategies and creative plans, with a focus on long-term goals, scalable frameworks, and sustained business impact.

• Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross-functional handoffs to drive successful campaign delivery.

• Partner with cross-functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.

• Design, document, and communicate program goals and requirements to ensure cross-functional alignment and on-time delivery.

• Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, escalate, and mitigate potential risks and issues.

• Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.

• Strong stakeholder management and leadership skills.

• Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Qualifications:

• 5+ years of work experience.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Strong background in program management, analytics, and process reconciliation.

• Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Strong communication and analytical skills.

Education

• Bachelor’s/University degree

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.