Pfizer

Marketing & Launch Excellence Lead

Posted 21 Days Ago

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Hiring Remotely in Cairo, EGY

Remote or Hybrid

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Marketing & Launch Excellence Lead drives marketing execution and operational excellence through governance, resource prioritization, and compliance with policies and standards. Responsibilities include overseeing marketing processes, enhancing omnichannel customer experience, leading product launches, and fostering collaboration across teams.

Summary Generated by Built In

Job Summary:
The Marketing and Launch Excellence Lead drives Marketing Excellence by enabling best‑in‑class marketing execution, embedding standardized ways of working, and ensuring strong omnichannel impact. The role is accountable for delivering launch excellence and sustained operational excellence through end‑to‑end governance of marketing and launch processes, effective resource prioritization, and full compliance with Pfizer policies, quality standards, and local regulations.
Key Responsibilities:

Lead the implementation and ongoing tracking of the Cluster Marketing Roadmap, ensuring alignment with strategic priorities and measurable impact.
Drive key marketing execution and capability‑building initiatives, including New Ways of Working and Key Pfizer Platforms (e.g. Adobe Workfront), to strengthen operational discipline and execution excellence.
Lead content creation and Ways of Working enablement, including Adobe Express, to support scalable and efficient marketing execution.
Establish and maintain strong partnerships with CoLab to foster collaboration, innovation, and adoption of enterprise marketing standards.
Elevate the omnichannel customer experience by leveraging insights to continuously optimize engagement, performance, and customer impact.
Define and govern channel strategies to maximize reach, effectiveness, and return on investment across prioritized platforms.
Optimize end‑to‑end content processes to ensure timely, compliant, and high‑quality content delivery.
Provide above‑brand omnichannel leadership by translating insights into actionable strategies that drive consistency and impact across brands.
Serve as the single point of contact for Pfizer Direct Marketing initiatives, including HQ and Pfizer Pro alignment and execution.
Lead the Launch Excellence framework, ensuring consistent application of enterprise standards and best practices across all launches.
Lead end‑to‑end launch execution, from pre‑launch readiness through post‑launch performance review, ensuring flawless, on‑time delivery.
Partner closely with Global and Regional teams to co‑create and execute integrated launch plans, enabling effective prioritization and optimal resource deployment.
Ensure full compliance with Pfizer policies, quality standards, local regulations, and ethical principles across all launch and marketing activities.
Closely collaborate with the marketing team to foster a culture of continuous innovation and high performance.

Qualifications

Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related discipline.
Minimum of 8 years of progressive commercial experience, including at least 5 years in a people leadership or enterprise‑level role.
Demonstrated success in leading and delivering complex product launches across multiple markets and stakeholder environments.

Skills and Competencies

Strategic, analytical thinker with strong problem‑solving capability
Proven people leadership and talent development experience
Strong understanding of the pharmaceutical and healthcare landscape across Egypt and Levant
Solid expertise in market insights, segmentation, and brand strategy
Clear, impactful communicator with strong stakeholder engagement skills
Fluent in English and Arabic
Performance‑driven with strong accountability for results
Agile and resilient in complex, fast‑changing environments
Collaborative influencer with the ability to lead change across teams

Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

Top Skills

Adobe Express

Adobe Workfront

What the Team is Saying

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.