The Role
Create and publish social media content, monitor online brand reputation, research markets and competitors, design basic marketing assets, support digital and offline campaigns, maintain content calendars, track performance metrics, and coordinate with internal teams and partners. The role also supports community engagement, branding, and content opportunities for a mission-driven sustainability startup.
Summary Generated by Built In
Key responsibilities:
- Create, schedule, and publish content for social media platforms such as Instagram, LinkedIn, Youtube and X.
- Support Online Reputation Management (ORM) by monitoring brand mentions, comments, reviews, and online conversations and escalating relevant queries or concerns.
- Conduct market research and analyze competitor activities, industry trends, and marketing strategies.
- Research relevant topics, trends, awareness days, and content opportunities for the brand.
- Design basic marketing creatives and assets using tools such as Canva.
- Assist in planning and executing digital and offline marketing campaigns.
- Maintain and support the execution of the marketing and social media content calendar.
- Track social media and campaign performance metrics and help prepare performance reports and insights.
- Coordinate with internal teams and external partners on branding, promotional, events, and marketing projects.
- Support audience and community engagement across relevant digital platforms.
Requirements
What we're looking for:
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
- Strong interest in digital marketing, social media, branding, and content creation.
- Good written and verbal communication skills.
- Familiarity with social media platforms such as Instagram, LinkedIn, Youtube and X.
- Basic knowledge of Canva or similar design tools is preferred.
- Curious, creative, and proactive, with a willingness to learn and experiment.
- Ability to research trends, understand audiences, and think creatively about content and campaigns.
- Basic understanding of marketing metrics and analytics is an added advantage.
- Culture Fit: Must align with PadCare’s values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.
Work Mode: Full-time; based in Pune
BenefitsWhat You Will Learn
- Hands-on experience in social media marketing and content creation.
- How to plan and execute digital and offline marketing campaigns.
- Exposure to Online Reputation Management (ORM) and community engagement.
- Market research, competitor analysis, and identifying industry trends.
- Basics of brand building, campaign strategy, and marketing analytics.
- Experience working on real-world marketing projects in a fast-growing startup.
- Competitive Stipend: Compensation in line with industry standards.
- Grow With Us: Gain hands-on experience and explore opportunities to grow into full-time marketing and brand roles as PadCare scales.
- Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that positively impact women's health, the environment, and sanitation workers' dignity.
- Eco-Warrior in Action: Contribute to meaningful work that helps recycle sanitary waste and reduce landfill waste and environmental impact.
- Innovation Meets Heart: Be part of a team combining empathy, innovation, and patented recycling technology to build a more circular future.
- A Culture That Cares: Work in a collaborative, inclusive, and purpose-driven environment where your ideas and contributions can make a real difference.
Skills Required
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field
- Strong interest in digital marketing, social media, branding, and content creation
- Good written and verbal communication skills
- Familiarity with Instagram, LinkedIn, YouTube, and X
- Basic knowledge of Canva or similar design tools
- Curious, creative, and proactive, with willingness to learn and experiment
- Ability to research trends, understand audiences, and develop creative content and campaign ideas
- Basic understanding of marketing metrics and analytics
- Alignment with PadCare values: Integrity, Entrepreneurship, Collaboration, Customer-First, and Innovation
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The Company
What We Do
PadCare Labs develops sustainable menstrual-hygiene and sanitation solutions that collect, disinfect, and recycle used sanitary pads. Its PadCare Bins enable hygienic source collection, while its patented five-step or 5D processing technology converts sanitary waste into recyclable cellulose pulp and plastic for applications such as packaging, paper, and plastic products. The company’s mission is to improve public hygiene, protect waste workers, reduce landfill waste, and promote circularity.
