Marketing Intelligence Analyst

Why this job is important:

HamiltonAI is a Media & Marketing AI Platform that helps marketers optimize future media investments and predict business outcomes. This role is essential to ensure our customers receive high-quality models in a timely fashion. As a Marketing Intelligence Analyst, you will contribute to the optimization of investments in media and predictions of business outcomes, helping marketers make informed decisions.

What you’ll be doing:

• Building Bayesian models using our proprietary autoML-type software.
• Validating models to ensure accuracy and reliability.
• Sharing outcomes and passing on models to internal collaborators.
• Providing feedback and suggestions for new features to improve the modeling platform.

The ideal skills & experience:

• A degree or equivalent experience in Business Analytics, Econometrics, Statistics, Computer Science, Information Science, Mathematics, or applicable field.
• Domain expertise in media, advertising, or marketing.
• Effective communication, critical thinking, handle multiple customer projects, patient, detail-focused, enthusiastic learner.
• Experience with the following:  
  • Bayesian statistics  
  • Marketing mix modeling experience  
  • Explaining modelling outputs to business stakeholders/non technical audiences 
  • Visual autoML software (such as DataRobot, Dataiku, etc) 
• Experience from a technology / product company would be beneficial

What’s in it for you:

• International vibrant environment in the center of Copenhagen.
• Flexibility of working from home a couple of days a week.
• Access to Kantar Academy and weekly CoPilot education sessions.
• Access to Premium LinkedIn educational courses.
• Being part of a global leading brand marketing company placed in 90 different countries.

Why join Kantar:

We are the top data, insights, and consulting company globally; we improve understanding of people worldwide to build the brands of the future. Our Center of Excellence team collaborates closely with the AI and Product team and our Customer Success colleagues. You will work in a dynamic environment where you can explore the latest innovative technologies, experiment, and craft alongside talented, independent teams. We prioritize learning and sharing knowledge among teams to improve our products continually.

The position requires on-site presence in Copenhagen, and we do not have the possibility to relocate candidates, and you need to be an EU citizen.

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.