Marketing Integration Manager

Posted 3 Days Ago
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Springfield, MO, USA
In-Office
Senior level
Retail • Software
The Role
The Marketing Integration Manager will lead the integration of marketing strategies across various teams to drive growth in retail, e-commerce, and loyalty channels, managing projects and ensuring alignment with business objectives.
Summary Generated by Built In

POSITION SUMMARY:

Bass Pro Shops is more than a retailer—it’s a destination for outdoor passion, adventure, and conservation. Our Marketing team plays a central role in bringing that purpose to life by connecting customers to the products, stories, and experiences that define the Bass Pro Shops brand.

The Marketing Integration Manager is a high‑impact role that sits at the intersection of strategy, collaboration, and execution. This position works across Marketing disciplines and business teams to ensure ideas turn into integrated, customer‑focused initiatives that drive growth across retail, e‑commerce, and loyalty channels.

We’re looking for a strategic connector—someone who thrives in a fast‑paced, enterprise environment and enjoys bringing teams together around shared goals. In this role, you’ll help elevate how Marketing partners with the broader business, lead meaningful projects that shape how we go to market, and play a visible role in advancing Bass Pro Shops’ legacy of delivering legendary outdoor experiences.

ESSENTIAL FUNCTIONS:

  • Lead integration across cross‑functional Marketing teams to ensure alignment with enterprise strategies and priorities.
  • Partner with business functions such as Merchandising, E‑Commerce, Retail Operations, Loyalty, and IT to embed Marketing into broader business initiatives.
  • Drive strategic marketing integration projects from planning through execution, managing timelines, dependencies, and stakeholder alignment.
  • Translate business objectives into clear, integrated marketing plans and operating rhythms.
  • Facilitate collaboration, decision‑making, and communication across teams in a matrixed environment.
  • Develop and refine processes, frameworks, and governance models that improve efficiency, visibility, and execution consistency.
  • Provide clear, executive‑ready updates and recommendations to senior leadership.
  • Identify risks, gaps, and opportunities across initiatives and proactively drive solutions.
  • ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, strategy, program management, or cross‑functional leadership roles.
  • Advanced Microsoft Office Suite Skills. (PowerPoint, Excel).
  • Demonstrated experience leading complex initiatives in a matrixed or enterprise organization.
  • Experience working with multiple marketing disciplines and business partners.

KNOWLEDGE, SKILLS AND ABILITY:

  • Integrated marketing principles across digital, retail, and omnichannel environments.
  • Enterprise business models and cross‑functional operating structures.
  • Marketing project and program management best practices.
  • Ability to influence without direct authority and align diverse stakeholders.
  • Proven ability to manage multiple priorities in a fast‑paced environment.
  • High level of business acumen with the ability to connect strategy to execution.
  • Ability to lead through change and support adoption of new ways of working.

TRAVEL REQUIREMENTS:

  • N/A

PHYSICAL REQUIREMENTS:

Regularly works on a computer.

INDEPENDENT JUDGEMENT:

Performs tasks and duties under direct supervision, using well-defined policies and procedures. Work is reviewed by supervisor. Limited opportunity exists for exercising independent judgment and decision making.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].

Bass Pro Shops

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 7+ years of experience in marketing, strategy, program management, or cross-functional leadership roles
  • Advanced Microsoft Office Suite Skills. (PowerPoint, Excel)
  • Demonstrated experience leading complex initiatives in a matrixed or enterprise organization
  • Experience working with multiple marketing disciplines and business partners

Bass Pro Shops Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bass Pro Shops and has not been reviewed or approved by Bass Pro Shops.

  • Healthcare Strength Health coverage includes medical, dental, and vision with HSA/FSA options and an advertised employer HSA credit for eligible plans. Wellness programs plus life and disability insurance provide additional coverage.
  • Leave & Time Off Breadth Paid vacation, sick time, and holiday pay are available for eligible team members. Hourly employees have seen enhancements to early‑tenure paid time off in recent updates.
  • Wellbeing & Lifestyle Benefits Substantial merchandise discounts and savings at company restaurants, resorts, and attractions are a standout perk. A hardship fund offers one‑time grants for qualified needs.

Bass Pro Shops Insights

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The Company
HQ: Springfield, MO
8,278 Employees
Year Founded: 1972

What We Do

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

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