Marketing Insights Strategist - AI

Posted 6 Days Ago
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Austin, TX, USA
In-Office
100K-140K Annually
Mid level
Information Technology • Software
The Role
Researches artificial intelligence and emerging technology markets, competitors, startups, partners, customer adoption, and industry trends. Produces market intelligence reports, executive briefings, presentations, thought leadership, and strategic recommendations. Supports product marketing, portfolio planning, positioning, messaging, partnership evaluation, cross-business collaboration, and go-to-market initiatives by translating complex market signals into actionable growth opportunities.
Summary Generated by Built In
About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

  • Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

  • Continuous professional growth and leadership opportunities.

  • Health, wellness, and financial benefits to offer peace of mind to you and your family.

  • World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

The Marketing Insights Strategist - AI is responsible for identifying, evaluating, and communicating emerging trends, technologies, partnerships, and market developments shaping the future of artificial intelligence and adjacent technology markets.
This role serves as a strategic research and intelligence resource for Product Marketing, business unit leadership, and executive stakeholders. The Marketing Insights Strategist monitors industry developments, competitive activity, startup ecosystems, analyst research, partner landscapes, and customer adoption trends to help SHI anticipate market opportunities and make informed business decisions.
Working closely with Product Marketing Managers and portfolio leadership, this individual translates complex market signals into actionable insights that support strategic planning, technology evaluation, partner prioritization, portfolio development, and go-to-market initiatives. The role also identifies opportunities for collaboration across SHI business units, helping create cross-pillar solutions that better address evolving customer needs.
The ideal candidate is intellectually curious, analytically minded, and passionate about emerging technologies, with a particular interest in artificial intelligence and its potential to create new customer, partner, and business opportunities.

Role Description

  • Monitor and analyze emerging developments across artificial intelligence, machine learning, agentic AI, data platforms, automation, and adjacent technology markets.

  • Conduct ongoing market research covering industry trends, technology adoption patterns, investment activity, startup ecosystems, analyst perspectives, and competitive developments.

  • Identify emerging technologies, solution categories, and market opportunities that may have strategic relevance for SHI and its customers.

  • Develop market intelligence reports, trend analyses, executive briefings, and strategic recommendations for business and marketing leadership.

  • Identify emerging technology partners, vendors, startups, and ecosystem opportunities that may create strategic value for SHI and its customers.

  • Evaluate potential partnerships and technology alliances by assessing market relevance, customer demand, competitive differentiation, and long-term growth potential.

  • Identify opportunities for collaboration across SHI business units and technology practices, helping develop integrated solutions that address broader customer business challenges.

  • Monitor customer buying trends and market shifts to uncover opportunities for new solution offerings, partner relationships, and cross-pillar initiatives.

  • Produce strategic recommendations that connect emerging technologies, partner ecosystems, and SHI capabilities into actionable growth opportunities.

  • Support Product Marketing Managers with market research, competitive analysis, customer insights, positioning, and messaging development.

  • Collaborate with business unit leaders to understand emerging technology priorities and provide relevant market intelligence and strategic recommendations.

  • Track competitor positioning, product announcements, acquisitions, investments, partnerships, and go-to-market activities.

  • Create executive-ready presentations that communicate complex industry trends and their potential business impact.

  • Assist in the development of thought leadership content, strategic narratives, keynote themes, and future-focused marketing initiatives.

  • Support portfolio leaders in evaluating future market adjacencies, emerging solution areas, and expansion opportunities.

  • Maintain market intelligence frameworks, research repositories, and reporting processes that improve organizational awareness of emerging trends.

  • Leverage AI-powered research tools and data sources to enhance research efficiency and insight generation.

  • Serve as an internal advocate for continuous learning and awareness of emerging technologies.

Behaviors and Competencies

  • Strategic Curiosity: Demonstrates a strong desire to understand emerging technologies, market shifts, and future business opportunities.

  • Analytical Thinking: Synthesizes large volumes of information into clear insights, recommendations, and strategic implications.

  • Research Excellence: Applies rigorous research methodologies to identify meaningful trends and distinguish signal from noise.

  • Opportunity Identification: Recognizes emerging market opportunities, connects disparate trends, and identifies potential paths for business growth, partnership development, and portfolio expansion.

  • Communication: Effectively communicates complex concepts in a clear and engaging manner to both technical and non-technical audiences.

  • Business Acumen: Understands how technology trends translate into commercial opportunities, customer outcomes, and competitive advantage.

  • Collaboration: Works effectively across Product Marketing, business units, sales, solutions, and executive leadership teams.

  • Innovation Mindset: Demonstrates a passion for emerging technologies, experimentation, and continuous learning.

  • Data Literacy: Utilizes quantitative and qualitative data to support research findings and recommendations.

  • Adaptability: Thrives in rapidly evolving markets and quickly adjusts research priorities as new developments emerge.

  • Results Orientation: Maintains a focus on delivering actionable insights that support business objectives and strategic decision-making.


Skill Level Requirements

  • Market research and competitive intelligence methodologies. – Advanced 

  • Analysis of artificial intelligence, machine learning, and emerging technology markets. – Advanced 

  • Executive presentation development and insight communication. – Advanced 

  • Ability to synthesise large volumes of information into concise strategic recommendations. – Advanced 

  • Ability to identify strategic partnership opportunities, ecosystem trends, and cross-solution growth initiatives. – Advanced 

  • Experience using research, analytics, and AI-powered intelligence tools. – Advanced 


Other Requirements

  • Bachelor's degree or equivalent relevant experience required.

  • 3-5 years of experience in market intelligence, research, product marketing, consulting, analyst relations, strategy, or related disciplines.

  • Demonstrated interest in artificial intelligence, emerging technologies, and technology industry trends.

  • Experience conducting primary and secondary research and producing executive-level analysis.

  • Strong presentation, writing, and communication capabilities.

  • Ability to analyze complex information and translate findings into actionable business recommendations.

  • Ability to connect market trends, customer requirements, and organizational capabilities into recommendations for future growth.

  • Ability to travel to SHI, partner, and customer events (15%)

The estimated annual pay range for this position is $100,000 - $140,000 which includes a base salary.. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status 

Skills Required

  • Bachelor's degree or equivalent relevant experience
  • 3-5 years of experience in market intelligence, research, product marketing, consulting, analyst relations, strategy, or related disciplines
  • Demonstrated interest in artificial intelligence, emerging technologies, and technology industry trends
  • Experience conducting primary and secondary research and producing executive-level analysis
  • Strong presentation, writing, and communication capabilities
  • Ability to analyze complex information and translate findings into actionable business recommendations
  • Ability to connect market trends, customer requirements, and organizational capabilities into recommendations for future growth
  • Advanced market research and competitive intelligence methodologies
  • Advanced analysis of artificial intelligence, machine learning, and emerging technology markets
  • Advanced executive presentation development and insight communication
  • Ability to synthesize large volumes of information into concise strategic recommendations
  • Ability to identify strategic partnership opportunities, ecosystem trends, and cross-solution growth initiatives
  • Experience using research, analytics, and AI-powered intelligence tools
  • Ability to travel to SHI, partner, and customer events

SHI International Corp. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SHI International Corp. and has not been reviewed or approved by SHI International Corp..

  • Healthcare Strength Feedback suggests the medical, dental, vision, and pharmacy offerings are comprehensive, with multiple plan options, telemedicine access, and solid ancillary coverage.
  • Wellbeing & Lifestyle Benefits Feedback suggests onsite fitness centers, wellness programs that can reduce premiums, and discounts/purchase programs provide meaningful lifestyle support.
  • Strong & Reliable Incentives Feedback suggests commission structures in sales and premium totals in certain technical presales roles create notable upside potential for strong performers.

SHI International Corp. Insights

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The Company
HQ: Somerset, NJ
7,309 Employees

What We Do

Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.

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