Marketing Innovation Manager (all genders)

Reposted 2 Hours Ago
Be an Early Applicant
Kleinostheim, Bayern
In-Office
3-3 Annually
Mid level
Fintech • Payments • Financial Services
The Role
The Marketing Innovation Manager will develop strategies for Edenred's EV products, utilize AI tools, create content, and analyze market trends.
Summary Generated by Built In

Vibe with us - more than 700 colleagues across Europe are looking forward to meet you! We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.

Marketing Innovation Manager (all genders)

full-time position in our Marketing Factory in Kleinostheim near Aschaffenburg as soon as possible.

Your tasks: 

  • Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the
    mobility ecosystem

  • Use of generative AI tools for faster campaign creation,
    personalisation and content optimisation

  • Supporting sales and customer service with playbooks, customer reports and AI-assisted lead prioritisation

  • Creating impactful content on the topic of electric vehicles
    (articles, videos, thought leadership)

  • Analysing competitors and market trends in the EV sector and
    deriving actionable recommendations

Your profile:

  • Degree in business administration, marketing, economics or
    similar, as well as at least 3 years of experience in product or
    digital marketing, ideally in mobility, energy or technology

  • Very good knowledge of the EV market and its acceptance
    barriers, as well as practical experience or interest in AI-supported marketing

  • Strong analytical skills and experience with data management and CRM systems (e.g. Salesforce, HubSpot)

  • Strong team player, proactive, adaptable and strong
    communication and project management skills

  • Very good knowledge of German and English

What do we offer?

  • Flexible working hours: The optimal compatibility of family, leisure and career is a matter of course for us.

  • Shopping Card: The Ticket Plus City Card is topped up with €50 per month for all employees.

  • Mobile working: Whether working from home or on site in a team, flexibility is very important to us. 

Your contact person:

Stella Tsepitsidis / Talent Acquisition Specialist

🌍 [email protected] 

📱 / +49 6027 509 4107

Apply now and Vibe with us !

Top Skills

Crm Systems
Data Management
Generative Ai
Hubspot
Salesforce
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The Company
Waltham, Massachusetts
7,105 Employees

What We Do

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 60 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe.

Our employees vibe with a passion for customer service, respect, imagination, simplicity and the entrepreneurial spirit that are Edenred’s values. For everyone who wants to experience that vibe, who needs it in their professional life, we want to be the best company to come and work and develop each person who takes part in the Edenred adventure

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