If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers.
Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.
With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.
Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.
Join Yotpo as a Growth CRO Manager!
Yotpo seeks a compassionate Growth CRO Manager to join our Conversion Rate Optimization team as part of the Marketing group, focusing on transforming web interactions into qualified demo requests (MQLs) through engaging digital experiences powered by data.
In this role, reporting to the CRO team lead, you’ll thoughtfully plan, execute, and measure growth initiatives end-to-end. You’ll analyze data to uncover growth opportunities and develop initiatives such as customized landing pages, email nurtures, A/B tests, and more. You’ll collaborate closely with technical and business units like MOPs, BI, Content, and Design to define and bring the best web-based experiences to life.
Responsibilities:
- Enhance Yotpo’s website-based funnels to boost Guide-to-MQL conversion rates.
- Identify growth opportunities using data in collaboration with MOPs & BI.
- Create personalized landing pages for Search, Display, and Email campaigns.
- Develop tailored web experiences, including customized chatbots and dynamic content.
- Design creative nurture flows to enrich our marketable database.
- Implement automated email nurture flows to guide inbound connections down to MQL.
- Make the most of our Marketing Tech, such as Tag Manager, Amplitude, HubSpot, etc.
- Optimize other web assets like Shopify App Listings to increase self-service installs.
Requirements:
- 2+ years of experience in growth marketing, product marketing, lifecycle marketing, or similar roles in SaaS companies.
- Proficient with marketing tech stacks (Amplitude, Google Analytics, Tag Manager, Zapier, HubSpot).
- Data-driven and analytical thinker who thrives on web and email CVRs.
- Strong ability to create performance-first content that is short, personal, and impactful.
- Excellent organizational skills and great attention to detail.
- Strong communication skills with the ability to inspire and foster collaboration among others.
- A big plus—familiarity with paid acquisition.
- Demonstrated success in driving measurable results and achieving targets.
- Experience with leadership roles or initiatives that require strategic decision-making.
- Ability to tackle challenges head-on with confidence and resilience.
- Strong negotiation skills and a decisive approach to problem-solving.
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What We Do
Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the martech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, Sofia, Australia and growing!
Why Work With Us
The primary perk of working at Yotpo is being surrounded by some of the most intelligent, driven and compassionate people you'll ever encounter. We all work very hard to become better professionals and better people.
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