Marketing & growth Lead

Posted Yesterday
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Hiring Remotely in Nairobi, KEN
Remote
Mid level
Edtech • Social Impact
The Role
Lead marketing, admissions, and growth initiatives across a Kenyan school network. Develop enrollment and revenue plans, manage lead generation, improve admissions funnel conversion, strengthen CRM and performance tracking, coordinate campaigns and events, and support campus teams. Conduct market research, improve operational processes, build partnerships, and enhance school positioning while collaborating with school leaders and stakeholders to deliver measurable growth.
Summary Generated by Built In
Ready to build, grow and make an impact?

What if your next role gave you the opportunity to build something meaningful, rather than simply manage what's already there?

At KISC, part of Enko Education, we're looking for an entrepreneurial, ambitious and hands-on Marketing & Growth Lead to help shape the next chapter of our schools' growth in Kenya.

This is an exciting opportunity for someone who enjoys turning ideas into action, building effective systems and driving measurable results.

You'll work at the intersection of business development, growth strategy, marketing and education, helping our schools attract and retain families, strengthen their market positioning and achieve sustainable enrollment growth.

We're not necessarily looking for someone who has spent years managing large teams. We're looking for someone with strong potential, commercial instincts, a builder's mindset and the drive to make things happen.

What you'll be building

Your mission will be to structure and strengthen the Marketing & Admissions function across the KISC school network, while delivering tangible business results.

Working closely with the School Partner Central, Heads of School and campus teams, you'll turn growth ambitions into practical initiatives, scalable processes and measurable outcomes.

1. Drive enrollment and business growth
  • Develop and execute campus-level growth plans to achieve student enrolment and revenue targets.

  • Identify new opportunities to attract prospective families, strengthen student retention and expand our reach.

  • Build and manage lead-generation initiatives, including partnerships, referral programmes, school events and community outreach.

  • Monitor the admissions funnel, identify conversion gaps and implement actions to improve results.

  • Contribute to fee-setting recommendations through market research, competitor benchmarking and an understanding of parent expectations.

2. Build and structure our Marketing & Admissions operations
  • Help design and implement effective marketing and admissions processes across the school network.

  • Introduce practical tools, routines and performance indicators to improve execution and accountability.

  • Strengthen the use of CRM tools and data to track leads, follow-ups, conversion and enrolment performance.

  • Identify operational bottlenecks and develop solutions that can be replicated across campuses.

  • Turn successful initiatives into sustainable ways of working.

3. Bring our schools closer to families
  • Coordinate local marketing campaigns, digital initiatives, open days and school recruitment events.

  • Develop a strong understanding of the Kenyan education market, including parent expectations, competitors, pricing and local opportunities.

  • Work with internal teams and external partners to strengthen school visibility and brand positioning.

  • Help deliver a consistent, engaging and high-quality experience for prospective and existing families.

4. Make things happen across campuses
  • Coordinate and support Marketing Officers and campus admissions teams to ensure consistent execution.

  • Work closely with Heads of School and other stakeholders to align priorities and drive results.

  • Set clear objectives, monitor progress and provide practical support where needed.

  • Be ready to roll up your sleeves — whether that means improving a process, meeting prospective families, supporting an event or following up on an important lead.

Who we're looking for

We're looking for a high-potential professional who combines entrepreneurial energy, business acumen and strong execution skills.

You could be coming from business development, growth, project management, commercial operations, consulting, education or a fast-growing organisation.

What matters most is what you've built, the ownership you've taken and the impact you've delivered.

What you'll bring
  • Ideally 4 years of relevant professional experience in business development, growth, project management, marketing, commercial operations or a related field.

  • A Master's degree in Business, Marketing, Management or another relevant discipline.

  • A track record of taking ownership of projects or initiatives and delivering measurable results.

  • Strong organisational and project management skills, with the ability to manage multiple priorities.

  • Commercial awareness and an interest in understanding customers, markets and growth opportunities.

  • An analytical mindset, with the ability to use data to identify problems, make decisions and track performance.

  • Excellent communication, relationship-building and stakeholder management skills.

  • A proactive, resourceful and solutions-oriented approach.

  • The ability to thrive in a dynamic environment, work autonomously and adapt quickly.

  • Strong English communication skills.

What would make you stand out
  • Experience launching a project, building a function, opening a new market or scaling an initiative.

  • International or multicultural exposure, whether through work, studies or cross-border projects.

  • Experience in a startup, scale-up, entrepreneurial or fast-paced environment.

  • Knowledge of the Kenyan or East African market and its consumer dynamics.

  • Experience in education, admissions, customer acquisition or service-oriented businesses.

  • Familiarity with CRM tools, digital marketing and performance tracking.

You don't need to tick every box. If you've demonstrated strong ownership, curiosity, adaptability and the ability to build and deliver, we'd love to hear from you.

Why join us?

Build something meaningful. Play a central role in structuring and strengthening a growing Marketing & Admissions function.

Own your impact. Work on real business challenges, make decisions and see the direct results of your initiatives.

Grow through responsibility. Gain exposure to commercial strategy, operations, marketing and school leadership in a role with significant ownership.

Work in a multicultural environment. Collaborate with colleagues across Enko Education's network and contribute to an ambitious educational mission.

Make a difference through education. Help more families access quality education and support the growth of schools that prepare students for future opportunities.

Skills Required

  • Ideally 4 years of relevant professional experience in business development, growth, project management, marketing, commercial operations, or a related field.
  • Master’s degree in Business, Marketing, Management, or another relevant discipline.
  • Track record of taking ownership of projects or initiatives and delivering measurable results.
  • Strong organizational and project management skills, including the ability to manage multiple priorities.
  • Commercial awareness and interest in customers, markets, and growth opportunities.
  • Analytical mindset and ability to use data to identify problems, make decisions, and track performance.
  • Excellent communication, relationship-building, and stakeholder management skills.
  • Proactive, resourceful, and solutions-oriented approach.
  • Ability to work autonomously, adapt quickly, and thrive in a dynamic environment.
  • Strong English communication skills.
  • Experience launching projects, building functions, opening markets, or scaling initiatives.
  • International or multicultural experience.
  • Experience in a startup, scale-up, entrepreneurial, or fast-paced environment.
  • Knowledge of the Kenyan or East African market and consumer dynamics.
  • Experience in education, admissions, customer acquisition, or service-oriented businesses.
  • Familiarity with CRM tools, digital marketing, and performance tracking.
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The Company
HQ: Johannesburg
1,450 Employees
Year Founded: 2013

What We Do

Enko Education is a fast-growing network of African international schools (K-12) dedicated to increasing access for African students to the world's leading universities. By offering high-quality international programs, including the International Baccalaureate (IB), Enko provides a launchpad for learners across Africa to thrive on a global stage while remaining rooted in their home countries.

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